Insights & Field Notes

Marlie.ai Blog

Discover practical insights on AI, customer service, and the tech that helps businesses run better. Brought to you by the team at Marlie.ai, the leading answering service for small businesses.

A Guide to Virtual Medical Reception Services for Modern Clinics

January 2, 2026

A Guide to Virtual Medical Reception Services for Modern Clinics

So, what exactly is a virtual medical reception? Think of it as an intelligent, automated system that’s always on, managing all your clinic's incoming patient communications, 24/7. It’s essentially an AI-powered front desk that answers calls the moment they come in, schedules appointments, and handles all the routine questions that used to tie up your […]

clinic administrationhealthcare AIpatient engagementpractice management

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Real Estate Answering Service: Capture More Leads and Convert Faster

January 1, 2026

Real Estate Answering Service: Capture More Leads and Convert Faster

Picture this: you're right in the middle of a career-defining showing, guiding your clients through their potential dream home, and your phone just won't stop buzzing. New leads, current clients, another agent—they all need you right now. A real estate answering service is your secret weapon here. It’s like having a dedicated receptionist on call […]

lead captureproperty managementreal estate AIreal estate answering service

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A Small Business Guide on How to Improve First Call Resolution

December 31, 2025

A Small Business Guide on How to Improve First Call Resolution

To really boost your first call resolution, the goal is simple: solve the customer's problem the first time they contact you. No follow-ups needed. This means giving your team the tools, knowledge, and authority to get things done right away. For any service business, getting this right means happier customers and lower costs. Understanding First […]

ai phone assistantcall center metricscustomer service tipsfirst call resolution

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A Guide to Automated Phone Calls for Modern Businesses

December 30, 2025

A Guide to Automated Phone Calls for Modern Businesses

When someone says "automated phone call," what's the first thing that pops into your head? Probably the relentless spam calls we all get. It's a fair assumption. Americans are now hammered with an average of 2.56 billion robocalls every single month—a staggering figure that's hit a six-year high. For a small business owner, whether you're […]

AI phone answeringautomated phone callsbusiness communicationIVR systems

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Boost Revenue with after hours answering services: 24/7 Lead Capture

December 29, 2025

Boost Revenue with after hours answering services: 24/7 Lead Capture

An after-hours answering service is your secret weapon for making sure your business never truly closes. It's a strategic move to get 24/7 phone coverage, catching leads, handling urgent calls, and offering support long after your team has gone home for the day. Think of it as your virtual frontline, making sure every single opportunity […]

24/7 lead captureafter hours answering servicesai phone assistantsmall business calls

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Phone Answering Service for Small Business: A Practical Guide

December 28, 2025

Phone Answering Service for Small Business: A Practical Guide

When your business phone rings, it’s not just a noise—it’s the sound of pure opportunity. But when that ring goes unanswered, it’s the sound of money walking out the door, a customer getting frustrated, and a competitor gaining ground. Think of a phone answering service for small business as your frontline defense, making sure every […]

AI phone answeringcustomer communicationphone answering service for small businesssmall business operations

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A Guide to HVAC Business Management Software

December 27, 2025

A Guide to HVAC Business Management Software

If you're running an HVAC business, you know the drill. It's a constant juggle of dispatching techs, managing schedules, chasing invoices, and keeping customers happy. HVAC business management software is designed to be the central nervous system for your entire operation, pulling everything out of scattered spreadsheets and messy paper piles into one clean, digital […]

contractor softwarefield service managementhvac business management softwarehvac crm software

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What IVR Meaning in Call Center Operations Is and Why It Matters

December 26, 2025

What IVR Meaning in Call Center Operations Is and Why It Matters

Ever called your bank and been greeted by a recorded voice asking you to "Press 1 for account balances" or "say 'customer service' to speak with a representative"? You've just used an Interactive Voice Response system, or IVR. Think of it as an automated front desk for your phone system. It's the technology that greets […]

ai phone assistantcall center automationcustomer service techinteractive voice response

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How can ai be used in a restaurant: Boost efficiency personalize service profit

December 25, 2025

How can ai be used in a restaurant: Boost efficiency personalize service profit

Imagine having a sous chef who never sleeps. One who flawlessly tracks every last onion, predicts your busiest nights, and even helps personalize your regulars' favorite orders. That’s the reality of how AI can be used in a restaurant. This isn't some far-off, futuristic concept anymore—it's about practical tools you can use today to make […]

ai in food servicehospitality technologyhow can ai be used in a restaurantrestaurant ai

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Top Strategies for call in script: 10 Industry Examples to Book More Jobs

December 24, 2025

Top Strategies for call in script: 10 Industry Examples to Book More Jobs

First impressions are critical, and for many businesses, the first point of contact is still the telephone. A single inbound call can be the difference between a booked appointment and a lost customer, a resolved issue and a negative review. This is where a well-crafted call in script becomes more than just a guide; it’s […]

ai phone assistantcall in scriptcustomer service scriptsinbound call handling

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Essential: measuring customer experience and turning insights into growth

December 23, 2025

Essential: measuring customer experience and turning insights into growth

Measuring customer experience isn't just about collecting feedback. It’s about turning feelings and interactions into hard data—numbers that tell you the real story about the health of your customer relationships. Think of it as translating conversations into a dashboard that can predict the future success of your business. This process is absolutely vital for spotting […]

customer loyaltycustomer satisfactionCX metricsmeasuring customer experience

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Your Guide to a Virtual Office Telephone Service

December 22, 2025

Your Guide to a Virtual Office Telephone Service

Ever heard of a virtual office telephone service? It's essentially a cloud-based phone system that gives your business a professional, centralized phone presence without being chained to a physical office. It works using Voice over IP (VoIP) technology, which lets you take and make calls from pretty much any device with an internet connection—your laptop, […]

business phone systemremote work toolssmb communicationsvirtual office telephone service

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A Modern Playbook for Lawyer Lead Generation

December 17, 2025

A Modern Playbook for Lawyer Lead Generation

Discover a complete lawyer lead generation system. Learn actionable strategies for SEO, PPC, referrals, and AI to attract, capture, and convert more clients.

attorney advertisinglaw firm marketinglawyer lead generationlegal marketing

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What Is Service Level in Call Center and Why It Matters

December 13, 2025

What Is Service Level in Call Center and Why It Matters

Learn what is service level in call center, how to calculate it, and why it’s a vital metric. Discover benchmarks and proven strategies to boost performance.

call center kpiscustomer satisfactionservice level benchmarkswhat is service level in call center

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