Capture Every Homeowner Lead Straight Into Builder Prime
Marlie AI answers homeowner calls 24/7, qualifies the project, books the in-home estimate, and pushes a fully-formed lead into Builder Prime — ready for your sales team to close.
Lead capture and appointment booking for Builder Prime contractors
Builder Prime is the operating system for home improvement contractors — leads, estimates, jobs, production, and AR all in one place. The single biggest lever on revenue is still lead capture: how fast and how completely a new homeowner inquiry makes it into the system.
Marlie AI sits at the front of that funnel. Every inbound call from your ads, lead vendors, or referrals is answered live, qualified on project type and timeline, and pushed into Builder Prime as a new Lead with the in-home estimate already booked — so your reps walk into a full calendar of qualified appointments.
Also useful: AI receptionist for HVAC and AI receptionist for plumbers.
What You Get with Marlie + Builder Prime
Everything you need to connect your phone calls with Builder Prime — fully automated, zero manual work.
Auto-Create Builder Prime Leads
Every inbound homeowner call creates a Builder Prime Lead with name, address, phone, project type, and qualifying notes pre-filled.
In-Home Estimate Booking
Marlie checks rep availability, books the in-home estimate during the call, and writes the appointment to Builder Prime.
Project Qualification
Custom flow qualifies project type, timeline, budget range, and homeowner status so only real opportunities hit your pipeline.
Lead Source Attribution
Map inbound numbers to specific lead sources — Google, Facebook, Angi, referrals — so cost-per-lead reporting in Builder Prime stays accurate.
After-Hours Coverage
Homeowners who call after dinner or on weekends get a real conversation and a booked appointment — not a voicemail.
Call Notes & Recordings
Each Builder Prime Lead is enriched with a call summary, transcript, and a deep link to the recording for your sales rep.
How It Works
Get up and running with Builder Prime in minutes — no coding required.
Connect Builder Prime
Use your Builder Prime API key to authorize Marlie. Map lead sources, project types, and rep calendars from the dashboard.
Configure Your Call Flow
Tell Marlie how to qualify homeowners — project, timeline, budget, ownership — and how to route between inside and outside reps.
Marlie Answers Every Call
Inbound homeowner calls are answered 24/7. Marlie qualifies, books the in-home estimate, and confirms by SMS.
Builder Prime Fills With Appointments
New Leads and booked appointments land in Builder Prime instantly with notes, source, and recording link attached.
Built for Real Scenarios
See how businesses use Marlie + Builder Prime to capture more leads and streamline operations.
Roofing & Storm Restoration
A roofing company spends heavily on Google Ads and storm-chase leads — and loses 30% of calls to voicemail.
Marlie answers every call, qualifies wind/hail context, and books the in-home estimate; conversion rate from ad spend goes up without hiring more CSRs.
Window & Siding Remodelers
A windows company runs evening TV ads that drive after-hours calls when the office is closed.
Marlie covers nights and weekends, qualifies the project, and books the in-home consultation in Builder Prime for the next morning.
Multi-Location Contractors
A remodeler has 3 offices and needs leads routed to the right territory and rep.
Marlie routes by ZIP code, books on the local rep's calendar, and tags the Builder Prime Lead with the correct office for clean reporting.
Frequently Asked Questions
Common questions about the Marlie AI + Builder Prime integration.
Which Builder Prime accounts work with this integration?
Can Marlie book the in-home estimate during the call?
How does Marlie qualify a homeowner lead?
Will Marlie create duplicate Leads in Builder Prime?
Can I attribute Marlie calls to specific lead sources?
Where are call recordings stored?
Related Integrations
Marlie AI connects with more than just Builder Prime. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with Builder Prime?
Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.
What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
Get set up in minutes
Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.
