Capture Every Homeowner Lead Straight Into Builder Prime
Marlie AI answers homeowner calls 24/7, qualifies the project, books the in-home estimate, and pushes a fully-formed lead into Builder Prime — ready for your sales team to close.
Lead capture and appointment booking for Builder Prime contractors
Builder Prime is the operating system for home improvement contractors — leads, estimates, jobs, production, and AR all in one place. The single biggest lever on revenue is still lead capture: how fast and how completely a new homeowner inquiry makes it into the system.
Marlie AI sits at the front of that funnel. Every inbound call from your ads, lead vendors, or referrals is answered live, qualified on project type and timeline, and pushed into Builder Prime as a new Lead with the in-home estimate already booked — so your reps walk into a full calendar of qualified appointments.
What You Get with Marlie + Builder Prime
Everything you need to connect your phone calls with Builder Prime — fully automated, zero manual work.
Auto-Create Builder Prime Leads
Every inbound homeowner call creates a Builder Prime Lead with name, address, phone, project type, and qualifying notes pre-filled.
In-Home Estimate Booking
Marlie checks rep availability, books the in-home estimate during the call, and writes the appointment to Builder Prime.
Project Qualification
Custom flow qualifies project type, timeline, budget range, and homeowner status so only real opportunities hit your pipeline.
Lead Source Attribution
Map inbound numbers to specific lead sources — Google, Facebook, Angi, referrals — so cost-per-lead reporting in Builder Prime stays accurate.
After-Hours Coverage
Homeowners who call after dinner or on weekends get a real conversation and a booked appointment — not a voicemail.
Call Notes & Recordings
Each Builder Prime Lead is enriched with a call summary, transcript, and a deep link to the recording for your sales rep.
How It Works
Get up and running with Builder Prime in minutes — no coding required.
Connect Builder Prime
Use your Builder Prime API key to authorize Marlie. Map lead sources, project types, and rep calendars from the dashboard.
Configure Your Call Flow
Tell Marlie how to qualify homeowners — project, timeline, budget, ownership — and how to route between inside and outside reps.
Marlie Answers Every Call
Inbound homeowner calls are answered 24/7. Marlie qualifies, books the in-home estimate, and confirms by SMS.
Builder Prime Fills With Appointments
New Leads and booked appointments land in Builder Prime instantly with notes, source, and recording link attached.
Built for Real Scenarios
See how businesses use Marlie + Builder Prime to capture more leads and streamline operations.
Roofing & Storm Restoration
A roofing company spends heavily on Google Ads and storm-chase leads — and loses 30% of calls to voicemail.
Marlie answers every call, qualifies wind/hail context, and books the in-home estimate; conversion rate from ad spend goes up without hiring more CSRs.
Window & Siding Remodelers
A windows company runs evening TV ads that drive after-hours calls when the office is closed.
Marlie covers nights and weekends, qualifies the project, and books the in-home consultation in Builder Prime for the next morning.
Multi-Location Contractors
A remodeler has 3 offices and needs leads routed to the right territory and rep.
Marlie routes by ZIP code, books on the local rep's calendar, and tags the Builder Prime Lead with the correct office for clean reporting.
Frequently Asked Questions
Common questions about the Marlie AI + Builder Prime integration.
Which Builder Prime accounts work with this integration?
Can Marlie book the in-home estimate during the call?
How does Marlie qualify a homeowner lead?
Will Marlie create duplicate Leads in Builder Prime?
Can I attribute Marlie calls to specific lead sources?
Where are call recordings stored?
Other Integrations
Marlie AI connects with more than just Builder Prime. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar
Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications
ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data
Shopmonkey
CRM & Data
Buildium
CRM & Data
Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM
Pipedrive
CRM
Zoho CRM
CRM
Follow Up Boss
Real Estate CRM
Close
CRM
Dubsado
CRM
Circle
Community
HoneyBook
CRM
Keap
CRM & Automation
kvCore
Real Estate CRM
17hats
Creative Business CRM
AccuLynx
Field Service CRM
Act!
CRM
Actionstep
Legal CRM
Affinity
CRM
AFrame
Creative Business CRM
AgencyZoom
Insurance CRM
AgentLocator
Real Estate CRM
Agile CRM
CRM
Arbox
Fitness & Studio CRM
Assembly
CRM
Attio
CRM
Autotask
Field Service CRM
Axonaut
Business Management
Bark
Lead Generation
Beacon
Credit Repair CRM
Bigin by Zoho CRM
CRM
Bitrix24
CRM
BONZO
CRM
BoomTown
Real Estate CRM
Booqable
Business Management
Brivity
Real Estate CRM
BrokerEngine
Mortgage CRM
Bullhorn
Recruitment CRM
Capsule CRM
CRM
CASEpeer
Legal CRM
CINC
Real Estate CRM
Clientify
CRM
Clio
Legal CRM
Cloze
CRM
Compass
Real Estate CRM
ConnectWise Manage
Field Service CRM
Copper
CRM
Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM
DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM
DripJobs
Field Service CRM
EZLynx
Insurance CRM
FieldPulse
Field Service CRM
Finmo
Mortgage CRM
folk
CRM
Freshsales Classic
CRM
Freshsales Suite
CRM
Gong
Sales Intelligence
Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM
Holded
Business Management
IDX Leads
Real Estate CRM
iHomefinder
Real Estate CRM
Insightly
CRM
Jackrabbit Class
Fitness & Studio CRM
JobAdder
Recruitment CRM
JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM
Kommo
CRM
Keller Williams Command
Real Estate CRM
Lasso CRM
Homebuilder CRM
Lawmatics
Legal CRM
LeadSimple
Lead Generation
LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications
Little Green Light
Community & Nonprofit CRM
Lofty
Real Estate CRM
Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM
Markate
Field Service CRM
MarketSharp
Field Service CRM
Meet Alfred
Customer Communications
Method CRM
CRM
Microsoft Dynamics 365
CRM
mloflo
Mortgage CRM
MOCO
Business Management
Mojo
Customer Communications
Moxie
Customer Communications
My Music Staff
Creative Business CRM
myRealPage
Real Estate CRM
NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM
NetHunt CRM
CRM
NetSuite
Business Management
noCRM.io
CRM
Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM
OrbisX
Field Service CRM
Outseta
Community & Nonprofit CRM
Pipeline CRM
CRM
PracticePanther
Legal CRM
PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM
Real Geeks
Real Estate CRM
RealScout
Real Estate CRM
Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM
RepairShopr
Field Service CRM
REsimpli
Lead Generation
respond.io
Customer Communications
Rex
Real Estate CRM
Salesmate
CRM
ServiceM8
Field Service CRM
Sierra Interactive
Real Estate CRM
Spark Membership
Fitness & Studio CRM
Streak
CRM
Studio Pro
Creative Business CRM
SugarAI
CRM
Superchat
Customer Communications
Syncro
Field Service CRM
Teamleader Focus
Business Management
Thryv
CRM
Time To Pet
Pet Care CRM
Tint Wiz
Field Service CRM
Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM
Vitally
CRM
VSCO Workspace
Creative Business CRM
Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM
WhatConverts
Lead Generation
Wise Agent
Real Estate CRM
Wodify Core
Fitness & Studio CRM
Zendesk Sell
CRM
Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with Builder Prime?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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