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CRM Integration

Turn Every Call Into a HubSpot Lead — Automatically

Marlie AI answers your calls, qualifies leads, and pushes contact details straight into HubSpot. No missed leads, no manual entry, no lag between call and follow-up.

Your AI receptionist meets your CRM

Your AI receptionist meets your CRM

Most businesses lose leads between the phone and the CRM. Someone calls, leaves a message, and the details sit in a voicemail until someone remembers to log them. By then, the lead has gone cold.

With the Marlie AI + HubSpot integration, every inbound call is answered instantly, caller details are captured in real-time, and a new contact or deal is created in HubSpot before the call even ends. Your sales team gets a warm lead with full context — ready to close.

What You Get with Marlie + HubSpot

Everything you need to connect your phone calls with HubSpot — fully automated, zero manual work.

Auto-Create Contacts

New callers are automatically added as HubSpot contacts with name, phone, email, and call summary — zero manual entry.

Call Logging & Notes

Every call is logged in HubSpot with a full transcript, outcome, and next steps so your team has the complete picture.

Pipeline Management

Qualified leads are pushed into the right HubSpot pipeline stage based on call intent, so nothing falls through the cracks.

Real-Time Sync

Contact and deal data syncs instantly — no batch processing delays. Your CRM is always up to date.

Custom Field Mapping

Map call data to any HubSpot property. Capture industry, service type, urgency, or any custom field your team needs.

Smart Deduplication

Returning callers are matched to existing HubSpot contacts so you never create duplicates or lose call history.

How It Works

Get up and running with HubSpot in minutes — no coding required.

1

Connect HubSpot

Link your HubSpot account to Marlie AI in one click through our dashboard. No coding or API keys needed.

2

Configure Your Mapping

Choose which call data maps to which HubSpot fields. Set pipeline rules, deal stages, and contact properties.

3

Marlie Answers & Captures

When a call comes in, Marlie AI handles the conversation, qualifies the lead, and collects all the details your CRM needs.

4

HubSpot Updates Instantly

A new contact, call log, and deal appear in HubSpot in real time. Your sales team gets notified and follows up fast.

Built for Real Scenarios

See how businesses use Marlie + HubSpot to capture more leads and streamline operations.

Inbound Sales Teams

Scenario

A prospect calls after hours asking about pricing. Marlie AI answers, qualifies them, and captures budget and timeline.

Outcome

A new deal lands in your HubSpot pipeline with full context before your sales rep starts their morning.

Marketing Lead Capture

Scenario

A Google Ads campaign drives phone calls. Each caller is asked qualifying questions by Marlie AI.

Outcome

Every call-in lead is tracked in HubSpot with source attribution, enabling accurate ROI measurement on ad spend.

Customer Success Follow-Up

Scenario

An existing customer calls about an issue. Marlie identifies them, logs the concern, and routes to the right team.

Outcome

The support ticket is attached to the existing HubSpot contact with full call history for seamless follow-up.

Frequently Asked Questions

Common questions about the Marlie AI + HubSpot integration.

How does Marlie AI connect to HubSpot?

Marlie connects to HubSpot through a native integration. Simply click 'Connect HubSpot' in your Marlie dashboard, authorize the connection, and you're set. No API keys or developer setup required.

Will Marlie create duplicate contacts in HubSpot?

No. Marlie uses smart deduplication to match callers to existing HubSpot contacts by phone number and email. Returning callers update the existing record instead of creating a new one.

Can I customize which HubSpot fields get populated?

Yes. You can map any data collected during the call — name, email, service type, urgency, custom questions — to any standard or custom HubSpot property.

Does the integration work with HubSpot Free?

Yes. The integration works with all HubSpot plans including the free CRM. Some advanced features like pipeline automation may require HubSpot Sales Hub Starter or higher.

Are call recordings stored in HubSpot?

Call summaries and transcripts are logged as notes on the HubSpot contact record. Full recordings can be accessed through the Marlie dashboard with a link in the HubSpot activity log.

How quickly do leads appear in HubSpot?

Leads appear in HubSpot in real time — typically within seconds of the call ending. There is no batch processing or sync delay.

Other Integrations

Marlie AI connects with more than just HubSpot. Explore our other integrations.

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Google Voice

Phone

OpenPhone logo

OpenPhone

Phone Connectivity

Gmail logo

Gmail

Email

Outlook logo

Outlook

Email

Google Calendar logo

Google Calendar

Calendar

Calendly logo

Calendly

Calendar

Slack logo

Slack

Notifications

Microsoft Teams logo

Microsoft Teams

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Discord logo

Discord

Notifications

Telegram logo

Telegram

Notifications

WhatsApp logo

WhatsApp

Notifications

ServiceTitan logo

ServiceTitan

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Google Sheets logo

Google Sheets

CRM & Data

Microsoft Excel logo

Microsoft Excel

CRM & Data

Shopmonkey logo

Shopmonkey

CRM & Data

Buildium logo

Buildium

CRM & Data

Shopify logo

Shopify

CRM & Data

Zapier logo

Zapier

Automation

Stripe logo

Stripe

Payments

Square logo

Square

Payments

Square Appointments logo

Square Appointments

Payments

Salesforce logo

Salesforce

CRM

Pipedrive logo

Pipedrive

CRM

Zoho CRM logo

Zoho CRM

CRM

Follow Up Boss logo

Follow Up Boss

Real Estate CRM

Close logo

Close

CRM

Dubsado logo

Dubsado

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Circle logo

Circle

Community

HoneyBook logo

HoneyBook

CRM

Keap logo

Keap

CRM & Automation

kvCore logo

kvCore

Real Estate CRM

17hats logo

17hats

Creative Business CRM

AccuLynx logo

AccuLynx

Field Service CRM

Act! logo

Act!

CRM

Actionstep logo

Actionstep

Legal CRM

Affinity logo

Affinity

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AFrame logo

AFrame

Creative Business CRM

AgencyZoom logo

AgencyZoom

Insurance CRM

AgentLocator logo

AgentLocator

Real Estate CRM

Agile CRM logo

Agile CRM

CRM

Arbox logo

Arbox

Fitness & Studio CRM

Assembly logo

Assembly

CRM

Attio logo

Attio

CRM

Autotask logo

Autotask

Field Service CRM

Axonaut logo

Axonaut

Business Management

Bark logo

Bark

Lead Generation

Beacon logo

Beacon

Credit Repair CRM

Bigin by Zoho CRM logo

Bigin by Zoho CRM

CRM

Bitrix24 logo

Bitrix24

CRM

BONZO logo

BONZO

CRM

BoomTown logo

BoomTown

Real Estate CRM

Booqable logo

Booqable

Business Management

Brivity logo

Brivity

Real Estate CRM

BrokerEngine logo

BrokerEngine

Mortgage CRM

Builder Prime logo

Builder Prime

Field Service CRM

Bullhorn logo

Bullhorn

Recruitment CRM

Capsule CRM logo

Capsule CRM

CRM

CASEpeer logo

CASEpeer

Legal CRM

CINC logo

CINC

Real Estate CRM

Clientify logo

Clientify

CRM

Clio logo

Clio

Legal CRM

Cloze logo

Cloze

CRM

Compass logo

Compass

Real Estate CRM

ConnectWise Manage logo

ConnectWise Manage

Field Service CRM

Copper logo

Copper

CRM

Credit Repair Cloud logo

Credit Repair Cloud

Credit Repair CRM

Curb Hero logo

Curb Hero

Real Estate CRM

Daylite logo

Daylite

CRM

DisputeFox logo

DisputeFox

Credit Repair CRM

Dotloop logo

Dotloop

Real Estate CRM

DripJobs logo

DripJobs

Field Service CRM

EZLynx logo

EZLynx

Insurance CRM

FieldPulse logo

FieldPulse

Field Service CRM

Finmo logo

Finmo

Mortgage CRM

folk logo

folk

CRM

Freshsales Classic logo

Freshsales Classic

CRM

Freshsales Suite logo

Freshsales Suite

CRM

Gong logo

Gong

Sales Intelligence

Gymdesk logo

Gymdesk

Fitness & Studio CRM

GymMaster logo

GymMaster

Fitness & Studio CRM

Holded logo

Holded

Business Management

IDX Leads logo

IDX Leads

Real Estate CRM

iHomefinder logo

iHomefinder

Real Estate CRM

Insightly logo

Insightly

CRM

Jackrabbit Class logo

Jackrabbit Class

Fitness & Studio CRM

JobAdder logo

JobAdder

Recruitment CRM

JobNimbus logo

JobNimbus

Field Service CRM

Keystone Academic Solutions logo

Keystone Academic Solutions

Education CRM

Kommo logo

Kommo

CRM

Keller Williams Command logo

Keller Williams Command

Real Estate CRM

Lasso CRM logo

Lasso CRM

Homebuilder CRM

Lawmatics logo

Lawmatics

Legal CRM

LeadSimple logo

LeadSimple

Lead Generation

LeadSquared logo

LeadSquared

CRM

Leap CRM logo

Leap CRM

Field Service CRM

Less Annoying CRM logo

Less Annoying CRM

CRM

Levitate logo

Levitate

Customer Communications

Little Green Light logo

Little Green Light

Community & Nonprofit CRM

Lofty logo

Lofty

Real Estate CRM

Luxury Presence logo

Luxury Presence

Real Estate CRM

MaidCentral logo

MaidCentral

Field Service CRM

Markate logo

Markate

Field Service CRM

MarketSharp logo

MarketSharp

Field Service CRM

Meet Alfred logo

Meet Alfred

Customer Communications

Method CRM logo

Method CRM

CRM

Microsoft Dynamics 365 logo

Microsoft Dynamics 365

CRM

mloflo logo

mloflo

Mortgage CRM

MOCO logo

MOCO

Business Management

Mojo logo

Mojo

Customer Communications

Moxie logo

Moxie

Customer Communications

My Music Staff logo

My Music Staff

Creative Business CRM

myRealPage logo

myRealPage

Real Estate CRM

NationBuilder logo

NationBuilder

Community & Nonprofit CRM

NeonCRM logo

NeonCRM

Community & Nonprofit CRM

NetHunt CRM logo

NetHunt CRM

CRM

NetSuite logo

NetSuite

Business Management

noCRM.io logo

noCRM.io

CRM

Nutshell logo

Nutshell

CRM

Odoo CRM logo

Odoo CRM

Business Management

Odoo ERP Self Hosted logo

Odoo ERP Self Hosted

Business Management

OfficeRnD logo

OfficeRnD

Coworking CRM

OnePageCRM logo

OnePageCRM

CRM

OrbisX logo

OrbisX

Field Service CRM

Outseta logo

Outseta

Community & Nonprofit CRM

Pipeline CRM logo

Pipeline CRM

CRM

PracticePanther logo

PracticePanther

Legal CRM

PropertyRadar logo

PropertyRadar

Lead Generation

PushPress logo

PushPress

Fitness & Studio CRM

Ramsey Pro Portal logo

Ramsey Pro Portal

Real Estate CRM

Real Geeks logo

Real Geeks

Real Estate CRM

RealScout logo

RealScout

Real Estate CRM

Recruit CRM logo

Recruit CRM

Recruitment CRM

Redtail CRM logo

Redtail CRM

Wealth Management CRM

RepairShopr logo

RepairShopr

Field Service CRM

REsimpli logo

REsimpli

Lead Generation

respond.io logo

respond.io

Customer Communications

Rex logo

Rex

Real Estate CRM

Salesmate logo

Salesmate

CRM

ServiceM8 logo

ServiceM8

Field Service CRM

Sierra Interactive logo

Sierra Interactive

Real Estate CRM

Spark Membership logo

Spark Membership

Fitness & Studio CRM

Streak logo

Streak

CRM

Studio Pro logo

Studio Pro

Creative Business CRM

SugarAI logo

SugarAI

CRM

Superchat logo

Superchat

Customer Communications

Syncro logo

Syncro

Field Service CRM

Teamleader Focus logo

Teamleader Focus

Business Management

Thryv logo

Thryv

CRM

Time To Pet logo

Time To Pet

Pet Care CRM

Tint Wiz logo

Tint Wiz

Field Service CRM

Urable logo

Urable

Auto Detailing CRM

vcita logo

vcita

CRM

Virtuous logo

Virtuous

Community & Nonprofit CRM

Vitally logo

Vitally

CRM

VSCO Workspace logo

VSCO Workspace

Creative Business CRM

Wealthbox logo

Wealthbox

Wealth Management CRM

WellnessLiving logo

WellnessLiving

Fitness & Studio CRM

WhatConverts logo

WhatConverts

Lead Generation

Wise Agent logo

Wise Agent

Real Estate CRM

Wodify Core logo

Wodify Core

Fitness & Studio CRM

Zendesk Sell logo

Zendesk Sell

CRM

Zillow Tech Connect logo

Zillow Tech Connect

Lead Generation

Ready to connect Marlie AI with HubSpot?

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What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
Easy onboarding

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Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.

    Marlie AI + HubSpot Integration | Auto-Create Leads from Every Call