E-Commerce Integration

AI Phone Support for Your Shopify Store — 24/7

Marlie AI answers customer calls about orders, products, and returns — looking up Shopify data in real time to resolve issues instantly without a human agent.

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Shopify order support, handled automatically over the phone

Shopify store owners spend more time answering 'Where is my order?' calls than running their business. Customer support by phone is time-consuming, expensive, and doesn't scale with your store's growth.

Marlie AI connects to your Shopify store to look up orders, check fulfillment status, answer product questions, and handle return requests — all in real time during the call. Your support workload drops, and your customers get instant answers.

What You Get with Marlie + Shopify

Everything you need to connect your phone calls with Shopify — fully automated, zero manual work.

Live Order Lookup

Marlie queries your Shopify store in real time to pull up order status, tracking information, and delivery estimates during the call.

Return & Refund Handling

Marlie can initiate return requests in Shopify and explain your return policy — reducing support ticket volume.

Product Questions

Answer calls about product details, availability, sizing, and compatibility using your Shopify product catalog.

Customer Identity Verification

Marlie verifies callers against their Shopify customer record using order number, email, or phone before sharing details.

Cart & Checkout Assistance

Help customers complete purchases, apply discount codes, and navigate checkout issues over the phone.

Escalation to Human Agents

Complex cases or unhappy customers are escalated to a live agent with full Shopify context pre-loaded.

How It Works

Get up and running with Shopify in minutes — no coding required.

Connect Your Shopify Store

Install the Marlie app from the Shopify App Store or connect via API key from your Marlie dashboard.

Configure Your Support Flows

Define how Marlie handles order inquiries, returns, product questions, and escalations for your store.

Marlie Handles Customer Calls

Customers call your support line. Marlie verifies their identity, looks up their Shopify data, and resolves their issue on the spot.

Complex Cases Escalate Seamlessly

When human judgment is needed, Marlie transfers the call with full context so the agent doesn't start from zero.

Built for Real Scenarios

See how businesses use Marlie + Shopify to capture more leads and streamline operations.

Order Status Inquiries

Scenario

A customer calls asking why their order hasn't arrived. The support team is swamped with tickets.

Outcome

Marlie looks up the order in Shopify, finds the tracking number, and tells the customer their package is out for delivery — call resolved in under a minute.

Return Requests

Scenario

A customer calls to return a product that didn't fit. Return processing is normally handled by email.

Outcome

Marlie explains the return policy, initiates the return request in Shopify, and emails the customer a return label — fully handled on the call.

High-Volume Sales Events

Scenario

A BFCM sale drives 10x normal call volume and the support team can't keep up.

Outcome

Marlie handles the surge — answering order questions, resolving common issues, and only escalating complex cases to human agents.

Frequently Asked Questions

Common questions about the Marlie AI + Shopify integration.

How does Marlie access my Shopify store data?

Marlie connects to your Shopify store via the Shopify Admin API using a read-access token. Order data, product catalog, and customer records are queried in real time during calls.

Can Marlie process refunds in Shopify?

Marlie can initiate return requests and flag orders for refund. Actual payment refund processing follows your configured Shopify return workflow.

How does Marlie verify a caller is the actual customer?

Marlie verifies identity by matching caller phone number to Shopify customer records and confirming with order number or email address before sharing any order details.

Does this work with Shopify Plus?

Yes. Marlie integrates with all Shopify plans including Basic, Shopify, Advanced, and Shopify Plus. Plus plans with dedicated API limits provide the best performance at scale.