Never Miss A New-Home Buyer Call — Direct Into Lasso CRM
Marlie AI answers every prospect call 24/7, qualifies for community, model, and timeline, and pushes registrants into Lasso CRM via Zapier or webhook so your sales team picks up an intake-ready file.
Built for new home builder sales teams running on Lasso CRM
In new home sales, the registration is everything. The community that captures the buyer first — with the right community, model, and timeline data — wins the showing. But sales agents are with prospects on-site or off-duty most of the time, and after-hours sign calls usually go to voicemail.
Marlie AI sits in front of Lasso CRM. Inbound prospect calls are answered, qualified for community, model, price band, and timeline, then pushed into Lasso CRM via Zapier or webhooks. Your existing follow-up sequences and onsite-agent assignment kick off automatically — no missed registrations, no manual entry.
Also useful: CRM and Zapier integrations.
What You Get with Marlie + Lasso CRM
Everything you need to connect your phone calls with Lasso CRM — fully automated, zero manual work.
Auto-Capture Registrants
Every inbound prospect is qualified for community, model, price band, and timeline, then pushed into Lasso CRM as a registration.
Community Routing
Different phone numbers and DNIs map to different communities, so registrants always land on the right Lasso CRM project.
Source & Tag Attribution
Calls inherit the correct source — Zillow, Google, sign call, drive-by, referral — for clean Lasso CRM source reporting.
Call Notes On The Lead
Full call summary, transcript, and recording link are pushed with the lead so your onsite agent has full context.
After-Hours Coverage
Sign calls and after-hours inquiries get a real conversation instead of voicemail, increasing booked sales appointments.
Smart Deduplication
Returning callers can be matched to existing Lasso CRM registrants so your team avoids duplicate records and stale follow-up.
How It Works
Get up and running with Lasso CRM in minutes — no coding required.
Set Up The Bridge
Configure a Zapier zap or webhook endpoint that ingests Marlie call data into Lasso CRM. Marlie sends a structured payload on every call.
Map Communities & Sources
Match each tracking number or DNI to a Lasso CRM community and source, and define the qualifying questions per community.
Marlie Answers 24/7
Inbound prospect calls are answered, qualified, and routed. Hot leads can also live-transfer to the onsite agent during sales hours.
Lasso CRM Takes Over
Registrants land in Lasso CRM with notes attached, your follow-up sequences fire, and your sales team works a clean pipeline.
Built for Real Scenarios
See how businesses use Marlie + Lasso CRM to capture more leads and streamline operations.
After-Hours Sign Calls
A prospect drives by a community at 8 PM and calls the sign number. The sales office closed at 6 PM.
Marlie answers, qualifies for model and timeline, registers the buyer in Lasso CRM, and books a Saturday model-home tour for the onsite agent.
Multi-Community Builders
A regional builder runs 12 active communities and prospects often confuse them on the phone.
Marlie uses the inbound number to identify the community, runs the right script, and registers the buyer in Lasso CRM on the correct project.
Online-Only Followups
Prospects who registered online never picked up your callback and are going cold.
Marlie can call back automatically, run discovery, and update the Lasso CRM registration with timeline and motivation so the agent knows whether to chase.
Frequently Asked Questions
Common questions about the Marlie AI + Lasso CRM integration.
Does Lasso CRM have a public API?
Can Marlie route calls to the right community?
Will my existing follow-up sequences still trigger?
How are returning callers handled?
Are call recordings available to my onsite agent?
Can Marlie book model-home tours directly?
Related Integrations
Marlie AI connects with more than just Lasso CRM. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with Lasso CRM?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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