17hats logo
Creative Business CRM Integration

Never Miss A Booking Call When You're Behind The Camera

Marlie AI answers every inquiry call 24/7, qualifies the project, and pushes new contacts and leads into 17hats — so photographers, planners, and solo creatives never lose a booking.

Built for solopreneurs running their entire business on 17hats

Built for solopreneurs running their entire business on 17hats

17hats is what solo creatives use to run their business — leads, quotes, contracts, invoices, and projects all in one place. The hardest part is being the salesperson, the operator, and the artist all at once. The phone rings while you're shooting a wedding, leading a session, or editing late at night, and bookings slip away.

Marlie AI is your always-on phone front-door. Every inquiry is answered with the right brand voice, qualified for date, project type, and budget, and pushed into 17hats as a new contact and lead. Your morning starts with warm bookings to follow up on, not a list of missed calls.

What You Get with Marlie + 17hats

Everything you need to connect your phone calls with 17hats — fully automated, zero manual work.

Inquiry Qualification

Marlie captures event date, project type, budget, and how the caller heard about you — exactly the questions you'd ask yourself.

After-Hours Coverage

Couples and clients call evenings and weekends when they're planning. Marlie answers so you don't lose the booking to the next photographer.

Brand-Appropriate Voice

Choose a voice and script that fits your creative brand so every caller gets the experience you'd want them to have.

Discovery Call Booking

Marlie can offer time slots from your connected calendar and book the discovery call directly without you lifting a finger.

Source Attribution

Different tracking numbers map referrals, Instagram, Google, and venue partnerships so you know what's actually driving inquiries.

Call Notes & Recordings

Every call is summarized and recorded so you can revisit details before sending the quote or contract through 17hats.

How It Works

Get up and running with 17hats in minutes — no coding required.

1

Connect 17hats

Wire Marlie to 17hats through Zapier or webhook so new leads land in your pipeline automatically.

2

Configure Your Inquiry Flow

Set the qualifying questions Marlie asks — date, project type, location, budget — and how the lead is tagged in 17hats.

3

Marlie Answers Every Call

Inbound inquiries are answered 24/7. Marlie qualifies the project and offers a discovery call slot when appropriate.

4

17hats Picks It Up From There

New contacts and leads land in 17hats with full notes, ready for you to send a quote, contract, or workflow.

Built for Real Scenarios

See how businesses use Marlie + 17hats to capture more leads and streamline operations.

Wedding & Portrait Photographers

Scenario

A photographer is shooting a wedding while a couple from another city tries to call about an engagement session.

Outcome

Marlie answers, qualifies the date and package interest, captures the couple's details, and creates a 17hats lead — the photographer follows up Monday with the right info already in hand.

Event Planners & Coordinators

Scenario

An event planner gets late-night calls from prospective clients planning weddings or corporate events.

Outcome

Marlie qualifies the event type, date, and budget, then books a discovery call. The planner walks into every consultation pre-briefed.

Creative Service Solopreneurs

Scenario

A copywriter, designer, or small studio runs the whole business solo and can't always answer the phone.

Outcome

Marlie handles the first conversation professionally, captures the project brief, and creates a 17hats lead so quotes go out faster than the competition.

Frequently Asked Questions

Common questions about the Marlie AI + 17hats integration.

Does 17hats have a public API?

17hats does not currently publish open API documentation. Marlie connects through Zapier or a custom webhook today, with a native integration on the roadmap as soon as 17hats opens public API access.

How do leads get into 17hats today?

We use Zapier or a webhook to push new contacts and leads into 17hats with full call data, source tags, and notes attached.

Can Marlie sound like my brand?

Yes. Choose from a library of voices and customize the greeting and script so every caller gets your brand experience — friendly, polished, and professional.

Will Marlie book my discovery calls automatically?

Yes. With your calendar connected, Marlie can offer real time slots, confirm the booking, and send the calendar invite — no back and forth.

Can Marlie qualify out clients who aren't a fit?

Yes. Set budget floors, geographic limits, and date constraints. Off-fit callers get a polite redirect; qualified ones land in 17hats as new leads.

Can I attribute leads back to Instagram, Google, and referrals?

Yes. Different tracking numbers per source let you tag leads in 17hats by where they came from so you can spend on what actually works.

Other Integrations

Marlie AI connects with more than just 17hats. Explore our other integrations.

HubSpot logo

HubSpot

CRM

Housecall Pro logo

Housecall Pro

Field Service

Jobber logo

Jobber

Field Service CRM

Google Voice logo

Google Voice

Phone

OpenPhone logo

OpenPhone

Phone Connectivity

Gmail logo

Gmail

Email

Outlook logo

Outlook

Email

Google Calendar logo

Google Calendar

Calendar

Calendly logo

Calendly

Calendar

Slack logo

Slack

Notifications

Microsoft Teams logo

Microsoft Teams

Notifications

Discord logo

Discord

Notifications

Telegram logo

Telegram

Notifications

WhatsApp logo

WhatsApp

Notifications

ServiceTitan logo

ServiceTitan

CRM & Data

Google Sheets logo

Google Sheets

CRM & Data

Microsoft Excel logo

Microsoft Excel

CRM & Data

Shopmonkey logo

Shopmonkey

CRM & Data

Buildium logo

Buildium

CRM & Data

Shopify logo

Shopify

CRM & Data

Zapier logo

Zapier

Automation

Stripe logo

Stripe

Payments

Square logo

Square

Payments

Square Appointments logo

Square Appointments

Payments

Salesforce logo

Salesforce

CRM

Pipedrive logo

Pipedrive

CRM

Zoho CRM logo

Zoho CRM

CRM

Follow Up Boss logo

Follow Up Boss

Real Estate CRM

Close logo

Close

CRM

Dubsado logo

Dubsado

CRM

Circle logo

Circle

Community

HoneyBook logo

HoneyBook

CRM

Keap logo

Keap

CRM & Automation

kvCore logo

kvCore

Real Estate CRM

AccuLynx logo

AccuLynx

Field Service CRM

Act! logo

Act!

CRM

Actionstep logo

Actionstep

Legal CRM

Affinity logo

Affinity

CRM

AFrame logo

AFrame

Creative Business CRM

AgencyZoom logo

AgencyZoom

Insurance CRM

AgentLocator logo

AgentLocator

Real Estate CRM

Agile CRM logo

Agile CRM

CRM

Arbox logo

Arbox

Fitness & Studio CRM

Assembly logo

Assembly

CRM

Attio logo

Attio

CRM

Autotask logo

Autotask

Field Service CRM

Axonaut logo

Axonaut

Business Management

Bark logo

Bark

Lead Generation

Beacon logo

Beacon

Credit Repair CRM

Bigin by Zoho CRM logo

Bigin by Zoho CRM

CRM

Bitrix24 logo

Bitrix24

CRM

BONZO logo

BONZO

CRM

BoomTown logo

BoomTown

Real Estate CRM

Booqable logo

Booqable

Business Management

Brivity logo

Brivity

Real Estate CRM

BrokerEngine logo

BrokerEngine

Mortgage CRM

Builder Prime logo

Builder Prime

Field Service CRM

Bullhorn logo

Bullhorn

Recruitment CRM

Capsule CRM logo

Capsule CRM

CRM

CASEpeer logo

CASEpeer

Legal CRM

CINC logo

CINC

Real Estate CRM

Clientify logo

Clientify

CRM

Clio logo

Clio

Legal CRM

Cloze logo

Cloze

CRM

Compass logo

Compass

Real Estate CRM

ConnectWise Manage logo

ConnectWise Manage

Field Service CRM

Copper logo

Copper

CRM

Credit Repair Cloud logo

Credit Repair Cloud

Credit Repair CRM

Curb Hero logo

Curb Hero

Real Estate CRM

Daylite logo

Daylite

CRM

DisputeFox logo

DisputeFox

Credit Repair CRM

Dotloop logo

Dotloop

Real Estate CRM

DripJobs logo

DripJobs

Field Service CRM

EZLynx logo

EZLynx

Insurance CRM

FieldPulse logo

FieldPulse

Field Service CRM

Finmo logo

Finmo

Mortgage CRM

folk logo

folk

CRM

Freshsales Classic logo

Freshsales Classic

CRM

Freshsales Suite logo

Freshsales Suite

CRM

Gong logo

Gong

Sales Intelligence

Gymdesk logo

Gymdesk

Fitness & Studio CRM

GymMaster logo

GymMaster

Fitness & Studio CRM

Holded logo

Holded

Business Management

IDX Leads logo

IDX Leads

Real Estate CRM

iHomefinder logo

iHomefinder

Real Estate CRM

Insightly logo

Insightly

CRM

Jackrabbit Class logo

Jackrabbit Class

Fitness & Studio CRM

JobAdder logo

JobAdder

Recruitment CRM

JobNimbus logo

JobNimbus

Field Service CRM

Keystone Academic Solutions logo

Keystone Academic Solutions

Education CRM

Kommo logo

Kommo

CRM

Keller Williams Command logo

Keller Williams Command

Real Estate CRM

Lasso CRM logo

Lasso CRM

Homebuilder CRM

Lawmatics logo

Lawmatics

Legal CRM

LeadSimple logo

LeadSimple

Lead Generation

LeadSquared logo

LeadSquared

CRM

Leap CRM logo

Leap CRM

Field Service CRM

Less Annoying CRM logo

Less Annoying CRM

CRM

Levitate logo

Levitate

Customer Communications

Little Green Light logo

Little Green Light

Community & Nonprofit CRM

Lofty logo

Lofty

Real Estate CRM

Luxury Presence logo

Luxury Presence

Real Estate CRM

MaidCentral logo

MaidCentral

Field Service CRM

Markate logo

Markate

Field Service CRM

MarketSharp logo

MarketSharp

Field Service CRM

Meet Alfred logo

Meet Alfred

Customer Communications

Method CRM logo

Method CRM

CRM

Microsoft Dynamics 365 logo

Microsoft Dynamics 365

CRM

mloflo logo

mloflo

Mortgage CRM

MOCO logo

MOCO

Business Management

Mojo logo

Mojo

Customer Communications

Moxie logo

Moxie

Customer Communications

My Music Staff logo

My Music Staff

Creative Business CRM

myRealPage logo

myRealPage

Real Estate CRM

NationBuilder logo

NationBuilder

Community & Nonprofit CRM

NeonCRM logo

NeonCRM

Community & Nonprofit CRM

NetHunt CRM logo

NetHunt CRM

CRM

NetSuite logo

NetSuite

Business Management

noCRM.io logo

noCRM.io

CRM

Nutshell logo

Nutshell

CRM

Odoo CRM logo

Odoo CRM

Business Management

Odoo ERP Self Hosted logo

Odoo ERP Self Hosted

Business Management

OfficeRnD logo

OfficeRnD

Coworking CRM

OnePageCRM logo

OnePageCRM

CRM

OrbisX logo

OrbisX

Field Service CRM

Outseta logo

Outseta

Community & Nonprofit CRM

Pipeline CRM logo

Pipeline CRM

CRM

PracticePanther logo

PracticePanther

Legal CRM

PropertyRadar logo

PropertyRadar

Lead Generation

PushPress logo

PushPress

Fitness & Studio CRM

Ramsey Pro Portal logo

Ramsey Pro Portal

Real Estate CRM

Real Geeks logo

Real Geeks

Real Estate CRM

RealScout logo

RealScout

Real Estate CRM

Recruit CRM logo

Recruit CRM

Recruitment CRM

Redtail CRM logo

Redtail CRM

Wealth Management CRM

RepairShopr logo

RepairShopr

Field Service CRM

REsimpli logo

REsimpli

Lead Generation

respond.io logo

respond.io

Customer Communications

Rex logo

Rex

Real Estate CRM

Salesmate logo

Salesmate

CRM

ServiceM8 logo

ServiceM8

Field Service CRM

Sierra Interactive logo

Sierra Interactive

Real Estate CRM

Spark Membership logo

Spark Membership

Fitness & Studio CRM

Streak logo

Streak

CRM

Studio Pro logo

Studio Pro

Creative Business CRM

SugarAI logo

SugarAI

CRM

Superchat logo

Superchat

Customer Communications

Syncro logo

Syncro

Field Service CRM

Teamleader Focus logo

Teamleader Focus

Business Management

Thryv logo

Thryv

CRM

Time To Pet logo

Time To Pet

Pet Care CRM

Tint Wiz logo

Tint Wiz

Field Service CRM

Urable logo

Urable

Auto Detailing CRM

vcita logo

vcita

CRM

Virtuous logo

Virtuous

Community & Nonprofit CRM

Vitally logo

Vitally

CRM

VSCO Workspace logo

VSCO Workspace

Creative Business CRM

Wealthbox logo

Wealthbox

Wealth Management CRM

WellnessLiving logo

WellnessLiving

Fitness & Studio CRM

WhatConverts logo

WhatConverts

Lead Generation

Wise Agent logo

Wise Agent

Real Estate CRM

Wodify Core logo

Wodify Core

Fitness & Studio CRM

Zendesk Sell logo

Zendesk Sell

CRM

Zillow Tech Connect logo

Zillow Tech Connect

Lead Generation

Ready to connect Marlie AI with 17hats?

Start your free trial today. Set up in minutes, no credit card required.

What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
Easy onboarding

Get set up in minutes

Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.

    Marlie AI + 17hats Integration | AI Phone Answering For Solopreneurs And Creatives