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Creative Business CRM Integration

Never Miss A Booking Call When You're Behind The Camera

Marlie AI answers every inquiry call 24/7, qualifies the project, and pushes new contacts and leads into 17hats — so photographers, planners, and solo creatives never lose a booking.

Built for solopreneurs running their entire business on 17hats

Built for solopreneurs running their entire business on 17hats

17hats is what solo creatives use to run their business — leads, quotes, contracts, invoices, and projects all in one place. The hardest part is being the salesperson, the operator, and the artist all at once. The phone rings while you're shooting a wedding, leading a session, or editing late at night, and bookings slip away.

Marlie AI is your always-on phone front-door. Every inquiry is answered with the right brand voice, qualified for date, project type, and budget, and pushed into 17hats as a new contact and lead. Your morning starts with warm bookings to follow up on, not a list of missed calls.

What You Get with Marlie + 17hats

Everything you need to connect your phone calls with 17hats — fully automated, zero manual work.

Inquiry Qualification

Marlie captures event date, project type, budget, and how the caller heard about you — exactly the questions you'd ask yourself.

After-Hours Coverage

Couples and clients call evenings and weekends when they're planning. Marlie answers so you don't lose the booking to the next photographer.

Brand-Appropriate Voice

Choose a voice and script that fits your creative brand so every caller gets the experience you'd want them to have.

Discovery Call Booking

Marlie can offer time slots from your connected calendar and book the discovery call directly without you lifting a finger.

Source Attribution

Different tracking numbers map referrals, Instagram, Google, and venue partnerships so you know what's actually driving inquiries.

Call Notes & Recordings

Every call is summarized and recorded so you can revisit details before sending the quote or contract through 17hats.

How It Works

Get up and running with 17hats in minutes — no coding required.

1

Connect 17hats

Wire Marlie to 17hats through Zapier or webhook so new leads land in your pipeline automatically.

2

Configure Your Inquiry Flow

Set the qualifying questions Marlie asks — date, project type, location, budget — and how the lead is tagged in 17hats.

3

Marlie Answers Every Call

Inbound inquiries are answered 24/7. Marlie qualifies the project and offers a discovery call slot when appropriate.

4

17hats Picks It Up From There

New contacts and leads land in 17hats with full notes, ready for you to send a quote, contract, or workflow.

Built for Real Scenarios

See how businesses use Marlie + 17hats to capture more leads and streamline operations.

Wedding & Portrait Photographers

Scenario

A photographer is shooting a wedding while a couple from another city tries to call about an engagement session.

Outcome

Marlie answers, qualifies the date and package interest, captures the couple's details, and creates a 17hats lead — the photographer follows up Monday with the right info already in hand.

Event Planners & Coordinators

Scenario

An event planner gets late-night calls from prospective clients planning weddings or corporate events.

Outcome

Marlie qualifies the event type, date, and budget, then books a discovery call. The planner walks into every consultation pre-briefed.

Creative Service Solopreneurs

Scenario

A copywriter, designer, or small studio runs the whole business solo and can't always answer the phone.

Outcome

Marlie handles the first conversation professionally, captures the project brief, and creates a 17hats lead so quotes go out faster than the competition.

Frequently Asked Questions

Common questions about the Marlie AI + 17hats integration.

Does 17hats have a public API?

17hats does not currently publish open API documentation. Marlie connects through Zapier or a custom webhook today, with a native integration on the roadmap as soon as 17hats opens public API access.

How do leads get into 17hats today?

We use Zapier or a webhook to push new contacts and leads into 17hats with full call data, source tags, and notes attached.

Can Marlie sound like my brand?

Yes. Choose from a library of voices and customize the greeting and script so every caller gets your brand experience — friendly, polished, and professional.

Will Marlie book my discovery calls automatically?

Yes. With your calendar connected, Marlie can offer real time slots, confirm the booking, and send the calendar invite — no back and forth.

Can Marlie qualify out clients who aren't a fit?

Yes. Set budget floors, geographic limits, and date constraints. Off-fit callers get a polite redirect; qualified ones land in 17hats as new leads.

Can I attribute leads back to Instagram, Google, and referrals?

Yes. Different tracking numbers per source let you tag leads in 17hats by where they came from so you can spend on what actually works.

Ready to connect Marlie AI with 17hats?

Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.

What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
Easy onboarding

Get set up in minutes

Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.

    Marlie AI + 17hats Integration | AI Phone Answering For Solopreneurs And Creatives