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Real Estate Lead Source Integration

Answer Every Zillow Lead Call — Automatically

Zillow leads call when they're hot. Marlie AI answers every Zillow Tech Connect call 24/7, qualifies the buyer or seller, and pushes a clean record into the CRM that already receives your Zillow flow.

Don't lose a Zillow lead to voicemail again

Don't lose a Zillow lead to voicemail again

Zillow Tech Connect is the partner program that pipes Zillow Premier Agent leads into supported CRMs. The leads themselves are gold — but only if you actually answer the phone when they call. Most agents are in showings, on listing appointments, or asleep when the best Zillow leads dial in.

Marlie AI sits in front of your Zillow phone number. Every inbound call is answered, qualified for price range, location, timeline, and buyer or seller intent, and pushed into the CRM that's already receiving your Zillow Tech Connect feed. There is no public Zillow Tech Connect API for third parties, so Marlie connects via your CRM's existing inbound channel — webhook, Zapier, or email-to-CRM — to keep attribution clean.

What You Get with Marlie + Zillow Tech Connect

Everything you need to connect your phone calls with Zillow Tech Connect — fully automated, zero manual work.

24/7 Zillow Call Coverage

Every Zillow buyer and seller call gets a real conversation, not voicemail — no matter the time of day.

Buyer & Seller Qualification

Marlie qualifies price range, location, timeline, financing readiness, and listing motivation before the call ends.

Zillow Source Attribution

Calls inherit the Zillow source so reporting and SmartPlans in your CRM still credit the lead correctly.

Showing & Callback Booking

Marlie can book showings on listings or callbacks with the assigned agent so the lead stays warm.

Round-Robin Routing

Calls can be routed to the right agent on your Zillow Tech Connect team based on your existing routing rules.

Call Notes For Every Lead

Transcript, summary, and recording link are attached to the lead pushed into your CRM, so the agent is ready before they dial back.

How It Works

Get up and running with Zillow Tech Connect in minutes — no coding required.

1

Connect Marlie

Forward your Zillow phone number to Marlie. Setup takes minutes and your existing Zillow Tech Connect feed stays intact.

2

Configure Lead Flow

Set qualification questions for buyer and seller calls, and choose how leads are pushed to your CRM — webhook, Zapier, or email-to-CRM.

3

Marlie Answers Every Zillow Call

Inbound Zillow Premier Agent calls are answered 24/7. Marlie qualifies, books, and tags each lead.

4

Lead Lands In Your CRM

A clean lead with Zillow source attribution and full notes lands in the CRM that already receives your Zillow Tech Connect data.

Built for Real Scenarios

See how businesses use Marlie + Zillow Tech Connect to capture more leads and streamline operations.

Zillow Showcase Lead

Scenario

A buyer sees a Showcase listing on Zillow at 10 PM and dials the Premier Agent number.

Outcome

Marlie answers, qualifies the buyer, books a showing on the listing, and pushes a Zillow-attributed lead into the CRM ready for the agent in the morning.

Premier Agent Team

Scenario

A 12-agent Premier Agent team is paying for Zillow leads but losing 30% to voicemail and slow callbacks.

Outcome

Marlie answers every Zillow call instantly, qualifies, and routes the lead via the team's existing routing rules — speed-to-lead drops to seconds.

Solo Agent After-Hours

Scenario

A solo agent finishes a listing appointment at 9 PM and three Zillow leads have called during the appointment.

Outcome

Marlie has already qualified all three, booked one showing, and pushed three clean leads into the CRM — the agent calls back warm leads instead of cold returns.

Frequently Asked Questions

Common questions about the Marlie AI + Zillow Tech Connect integration.

Does Zillow Tech Connect have a public API for third parties?

Zillow Tech Connect does not currently publish a public API that third-party tools like Marlie can build a deep integration against. We connect via your CRM's existing inbound channel — webhook, Zapier, or email-to-CRM — so attribution stays clean.

Will Zillow leads still show as Zillow in my CRM?

Yes. Marlie tags every call from your Zillow phone number with the Zillow source, so SmartPlans and reporting in your CRM continue to credit the lead correctly.

Can Marlie book a showing on the listing the buyer called about?

Yes. Marlie can collect the showing time and address and book it on the assigned agent's calendar, with the showing details attached to the lead.

How does this work alongside my existing Zillow CRM partner?

Marlie sits in front of the phone call. Your existing CRM partner still receives form leads from Zillow as usual. Marlie just makes sure phone leads aren't lost to voicemail.

Can I have different rules for buyer vs seller leads?

Yes. You can configure separate qualification flows and routing rules for buyer and seller calls so each lands the right way in your CRM.

Will it transfer to me if a Zillow lead insists on a live agent?

Yes. Marlie can warm-transfer any Zillow caller to the assigned agent or duty agent, with full context already passed.

Ready to connect Marlie AI with Zillow Tech Connect?

Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.

What Our Customers Say

“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”

Texas de Brazil Steakhouse

“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”

Burning Rice Restaurant

“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”

SoHo Driving School

“Marlie has become an essential part of our customer service strategy across all our places.”

Weiman Maclise Restaurant Group

“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”

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    Marlie AI + Zillow Tech Connect Integration | AI Phone Coverage For Zillow Leads