Real Estate Investor CRM Integration

Capture Every Motivated Seller Call Into REsimpli

Marlie AI answers every direct mail, PPC, and SMS callback 24/7, qualifies seller motivation and property details, and pushes the lead into REsimpli — ready for your acquisitions team.

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Built for wholesalers, flippers, and cash buyer operations

Real estate investors live and die by speed-to-lead. A motivated seller who calls back from a postcard at 8 PM doesn't wait — they call the next number on the stack. REsimpli is where you manage those leads, dispositions, and follow-up, but unanswered phones leak deals before they ever land in the CRM.

Marlie AI answers every motivated-seller call, qualifies property condition, asking price, timeline, and motivation, and pushes the lead into REsimpli. New seller leads arrive ready for underwriting, and cash buyer inquiries land in the right list — without your team logging a thing.

What You Get with Marlie + REsimpli

Everything you need to connect your phone calls with REsimpli — fully automated, zero manual work.

Motivated Seller Qualification

Marlie captures property address, condition, asking price, timeline, and motivation level on every inbound seller call.

Cash Buyer Intake

Inbound buyer calls are tagged, segmented by buy box, and added to your buyer list for the next deal blast.

Campaign Source Attribution

Different tracking numbers for direct mail, PPC, SMS, and cold call campaigns route to the right list with accurate source attribution.

Call Notes & Recordings

Every call is logged with a transcript, summary, and recording link so your acquisitions manager has full context.

After-Hours Coverage

Postcard mailers and Facebook ads generate calls evenings and weekends. Marlie answers all of them so deals don't go to your competitors.

Smart Deduplication

Returning sellers are matched to existing leads instead of creating duplicates, keeping your pipeline clean.

How It Works

Get up and running with REsimpli in minutes — no coding required.

Connect REsimpli

Wire Marlie to REsimpli through Zapier or webhook so new leads land in your CRM automatically.

Configure Seller & Buyer Flows

Set qualifying questions for sellers (condition, price, timeline) and buyers (markets, buy box, price range) so each call is handled correctly.

Marlie Answers 24/7

Direct mail callbacks, PPC inbound, and SMS responses are answered the moment the phone rings — no missed deals.

Lead Lands In REsimpli

Qualified seller leads and buyer inquiries are pushed into REsimpli with the right tags, source, and call summary attached.

Built for Real Scenarios

See how businesses use Marlie + REsimpli to capture more leads and streamline operations.

Direct Mail Wholesalers

Scenario

A wholesaler drops 10,000 postcards a month and gets calls at all hours from motivated sellers.

Outcome

Marlie answers every callback, qualifies motivation and property details, and pushes the lead into REsimpli so acquisitions can call back warm leads first.

Multi-Market Investors

Scenario

An investor runs PPC campaigns in five different markets and needs market-specific call handling.

Outcome

Each tracking number routes to a market-specific flow, captures the right qualifying data, and lands in REsimpli tagged by market and campaign.

Cash Buyer Network Building

Scenario

A wholesaler advertises 'we buy houses' but also fields calls from investors wanting to be on the buyer list.

Outcome

Marlie identifies buyer calls, captures buy box and markets of interest, and adds the buyer to the right segment in REsimpli for future deal blasts.

Frequently Asked Questions

Common questions about the Marlie AI + REsimpli integration.

Does REsimpli have a public API?

REsimpli does not currently publish open API documentation. Marlie connects through Zapier and webhook handoffs today, with a native integration on the roadmap as soon as REsimpli opens public API access.

How are leads pushed into REsimpli today?

We use Zapier or a custom webhook to write new seller and buyer leads into REsimpli with full call data, tags, and source attribution.

Can Marlie qualify motivated sellers?

Yes. Marlie runs your investor qualification script on every call — property address, condition, mortgage status, asking price, timeline, and motivation — and only escalates leads that fit your buy box.

Will Marlie handle cash buyer calls too?

Yes. You can run separate flows for sellers and buyers. Buyer calls capture buy box, markets, and price range, then sync to your buyer list.

Can different campaigns route to different flows?

Yes. Assign different tracking numbers to PPC, direct mail, SMS, and cold call campaigns. Each can run its own qualifying flow and tag REsimpli leads with accurate source data.

Does Marlie handle Spanish-speaking sellers?

Yes. Marlie supports dozens of languages. The transcript and summary land in REsimpli in English with the preferred language flagged for your acquisitions rep.