Every Tracked Call, Answered And Qualified Automatically
Marlie AI answers your WhatConverts tracking numbers, qualifies the caller, and pushes lead value, intent, and qualification status back into WhatConverts — so attribution reflects real revenue, not just call volume.
Turn tracked calls into qualified, attributed leads
WhatConverts already tells you which campaign, source, and keyword drove each call. The missing piece is what happened on the call. Without that, attribution is half the story — you know calls came in, but not whether they were qualified, what they were worth, or whether they should be optimized for.
Marlie AI answers every tracked number, qualifies the caller, and pushes lead status, intent, value, and call summary back into WhatConverts. Your dashboards stop showing raw call volume and start showing qualified leads by campaign — exactly what your media team and your CFO want to see.
What You Get with Marlie + WhatConverts
Everything you need to connect your phone calls with WhatConverts — fully automated, zero manual work.
Tracked Number Coverage
Marlie answers any WhatConverts tracking number 24/7 — DNI, static, vanity, or campaign-specific.
Lead Status Sync
Marlie marks each call as qualified, unqualified, or spam in WhatConverts, so your reporting reflects real lead quality.
Lead Value Attribution
Estimated lead value from the call (service type, urgency, deal size) is pushed back into WhatConverts for ROI reporting.
Campaign Source Routing
Different campaigns can run different qualification flows so paid search, SEO, and offline calls each get the right treatment.
Call Notes & Transcripts
Every WhatConverts lead gets a Marlie call summary, full transcript, and a link to the recording attached.
Spam & Robocall Filtering
Marlie filters out spam and robocalls before they pollute your WhatConverts lead reports and waste agent time.
How It Works
Get up and running with WhatConverts in minutes — no coding required.
Connect WhatConverts
Authenticate Marlie with the WhatConverts API. Marlie pulls your tracking numbers, profiles, and campaigns.
Configure Qualification Rules
Define what 'qualified' means for your business and how value is estimated per call type.
Marlie Handles Tracked Calls
Inbound calls on WhatConverts numbers are answered 24/7. Marlie qualifies, captures intent, and estimates value.
Attribution Updates Automatically
Lead status, value, summary, and transcript are synced back into the WhatConverts lead record — your reporting is always current.
Built for Real Scenarios
See how businesses use Marlie + WhatConverts to capture more leads and streamline operations.
Performance Marketing Agencies
An agency manages paid search for a multi-location service brand and needs to prove ROI on call campaigns.
Marlie qualifies every inbound call and pushes lead value into WhatConverts, so the agency can report qualified-lead CPA per campaign instead of raw call counts.
Multi-Channel Service Businesses
A business runs Google Ads, organic SEO, Yelp, and direct mail — each with its own WhatConverts tracking number.
Each channel gets a tailored Marlie flow. Lead quality and value sync back to WhatConverts, making it obvious which channels actually drive revenue.
Bid Optimization For Calls
A media buyer wants to bid on conversions, not clicks, but doesn't trust raw call counts as a conversion signal.
Marlie marks qualified calls in WhatConverts and the qualified-lead event flows into Google Ads. Bidding optimizes against real, qualified leads.
Frequently Asked Questions
Common questions about the Marlie AI + WhatConverts integration.
How does Marlie connect to WhatConverts?
Can Marlie mark leads as qualified or spam in WhatConverts?
Do my tracking numbers still work like normal?
Can different campaigns get different call flows?
Will Marlie filter spam calls?
Can lead value be sent into Google Ads or Meta via WhatConverts?
Related Integrations
Marlie AI connects with more than just WhatConverts. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with WhatConverts?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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