Lead Tracking Integration

Every Tracked Call, Answered And Qualified Automatically

Marlie AI answers your WhatConverts tracking numbers, qualifies the caller, and pushes lead value, intent, and qualification status back into WhatConverts — so attribution reflects real revenue, not just call volume.

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Turn tracked calls into qualified, attributed leads

WhatConverts already tells you which campaign, source, and keyword drove each call. The missing piece is what happened on the call. Without that, attribution is half the story — you know calls came in, but not whether they were qualified, what they were worth, or whether they should be optimized for.

Marlie AI answers every tracked number, qualifies the caller, and pushes lead status, intent, value, and call summary back into WhatConverts. Your dashboards stop showing raw call volume and start showing qualified leads by campaign — exactly what your media team and your CFO want to see.

What You Get with Marlie + WhatConverts

Everything you need to connect your phone calls with WhatConverts — fully automated, zero manual work.

Tracked Number Coverage

Marlie answers any WhatConverts tracking number 24/7 — DNI, static, vanity, or campaign-specific.

Lead Status Sync

Marlie marks each call as qualified, unqualified, or spam in WhatConverts, so your reporting reflects real lead quality.

Lead Value Attribution

Estimated lead value from the call (service type, urgency, deal size) is pushed back into WhatConverts for ROI reporting.

Campaign Source Routing

Different campaigns can run different qualification flows so paid search, SEO, and offline calls each get the right treatment.

Call Notes & Transcripts

Every WhatConverts lead gets a Marlie call summary, full transcript, and a link to the recording attached.

Spam & Robocall Filtering

Marlie filters out spam and robocalls before they pollute your WhatConverts lead reports and waste agent time.

How It Works

Get up and running with WhatConverts in minutes — no coding required.

Connect WhatConverts

Authenticate Marlie with the WhatConverts API. Marlie pulls your tracking numbers, profiles, and campaigns.

Configure Qualification Rules

Define what 'qualified' means for your business and how value is estimated per call type.

Marlie Handles Tracked Calls

Inbound calls on WhatConverts numbers are answered 24/7. Marlie qualifies, captures intent, and estimates value.

Attribution Updates Automatically

Lead status, value, summary, and transcript are synced back into the WhatConverts lead record — your reporting is always current.

Built for Real Scenarios

See how businesses use Marlie + WhatConverts to capture more leads and streamline operations.

Performance Marketing Agencies

Scenario

An agency manages paid search for a multi-location service brand and needs to prove ROI on call campaigns.

Outcome

Marlie qualifies every inbound call and pushes lead value into WhatConverts, so the agency can report qualified-lead CPA per campaign instead of raw call counts.

Multi-Channel Service Businesses

Scenario

A business runs Google Ads, organic SEO, Yelp, and direct mail — each with its own WhatConverts tracking number.

Outcome

Each channel gets a tailored Marlie flow. Lead quality and value sync back to WhatConverts, making it obvious which channels actually drive revenue.

Bid Optimization For Calls

Scenario

A media buyer wants to bid on conversions, not clicks, but doesn't trust raw call counts as a conversion signal.

Outcome

Marlie marks qualified calls in WhatConverts and the qualified-lead event flows into Google Ads. Bidding optimizes against real, qualified leads.

Frequently Asked Questions

Common questions about the Marlie AI + WhatConverts integration.

How does Marlie connect to WhatConverts?

Marlie uses the WhatConverts API. You authenticate from the Marlie dashboard, select the profile, and Marlie can read tracking numbers and write lead updates back.

Can Marlie mark leads as qualified or spam in WhatConverts?

Yes. Based on your qualification rules, Marlie sets the lead status, quotable value, and notes on the WhatConverts lead so your reporting reflects real outcomes.

Do my tracking numbers still work like normal?

Yes. WhatConverts continues to handle tracking and DNI. Marlie sits at the answering layer — you keep all your existing attribution.

Can different campaigns get different call flows?

Yes. Map WhatConverts tracking numbers or campaigns to specific Marlie flows so paid search, SEO, and offline calls each get the right qualification path.

Will Marlie filter spam calls?

Yes. Marlie detects and rejects spam and robocalls so they don't show up as legitimate leads in WhatConverts.

Can lead value be sent into Google Ads or Meta via WhatConverts?

Yes. WhatConverts already integrates with major ad platforms. Once Marlie writes qualified lead status and value, those signals flow downstream automatically.