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SMB Operating System Integration

Capture Every Client Call Into Thryv

Marlie AI answers your calls 24/7, qualifies inquiries, books appointments, and pushes new clients into Thryv so your CRM, calendar, and marketing all stay in sync.

Phone coverage for small businesses running on Thryv

Phone coverage for small businesses running on Thryv

Thryv is the all-in-one platform thousands of small businesses use to run CRM, marketing, scheduling, payments, and reputation management. The challenge is that owners and small teams are usually delivering work when the phone rings, and that's where leads slip out.

Marlie AI plugs the gap. Inbound calls are answered, qualified, and turned into Thryv clients with appointments booked, notes captured, and tags applied — so your Thryv pipeline stays accurate and your team focuses on the work, not the phone.

What You Get with Marlie + Thryv

Everything you need to connect your phone calls with Thryv — fully automated, zero manual work.

24/7 Call Coverage

Every inbound call is answered, even during off-hours and weekends — no more voicemail black hole for new clients.

Appointment Booking

Marlie books, reschedules, and cancels appointments respecting your Thryv services, durations, and availability.

Client Capture

New callers become Thryv clients with name, phone, email, service requested, and call notes pre-filled.

Returning Client Lookup

Marlie recognizes returning clients so they get personalized answers and existing Thryv records get updated cleanly.

Tag & Campaign Triggers

Marlie applies the right Thryv tags so your marketing campaigns and follow-up sequences fire automatically.

Zapier & Webhook Sync

Until a public Thryv API is available, Marlie syncs through Zapier, webhooks, and scheduled CSV import.

How It Works

Get up and running with Thryv in minutes — no coding required.

1

Forward Your Business Line

Forward your existing business number to Marlie. Configure business hours, after-hours rules, and overflow logic.

2

Configure Services & Pricing

Load your Thryv services, durations, providers, pricing, and intake questions so Marlie speaks like an experienced receptionist.

3

Marlie Books Clients

Inbound callers are qualified, booked, and walked through any prep details. Returning clients are recognized.

4

Thryv Stays Updated

New clients, appointments, notes, and tags flow into Thryv via Zapier, webhook, or CSV — no manual entry from your team.

Built for Real Scenarios

See how businesses use Marlie + Thryv to capture more leads and streamline operations.

Local Service Businesses

Scenario

A small home service business runs on Thryv but the owner is on jobs all day and inbound calls go to voicemail.

Outcome

Marlie answers every call, qualifies the job, books the visit, and lands the client in Thryv with the right tag for follow-up campaigns.

Health & Wellness Practices

Scenario

A small wellness practice with multiple providers runs scheduling and CRM on Thryv but lacks a front-desk receptionist.

Outcome

Marlie qualifies the call, picks the right provider, books on the Thryv calendar, and captures intake notes for the visit.

Multi-Location SMBs

Scenario

A small chain has multiple locations and callers want to find the right one for their schedule.

Outcome

Marlie routes by location and service, books in the right Thryv calendar, and creates the client at the matching site.

Frequently Asked Questions

Common questions about the Marlie AI + Thryv integration.

Does Thryv have a public API for direct integration?

Thryv does not currently publish a fully public API. Marlie integrates with Thryv through Zapier, native webhooks, and scheduled CSV import so client and appointment data still flow in automatically.

Can Marlie book real appointments on my Thryv calendar?

Yes. Marlie checks availability and books appointments through your connected scheduling layer so Thryv stays the source of truth for your calendar.

Will Marlie create duplicate clients in Thryv?

Marlie matches callers by phone and email before creating a record, so returning clients update their existing Thryv profile instead of duplicating.

Can Marlie trigger Thryv marketing campaigns?

Yes — by applying the right tag on client creation. If your Thryv automation starts on a tag, Marlie can fire it the moment the call ends.

How are after-hours calls handled?

Off-hours and weekend calls are handled the same way as business hours: Marlie qualifies, books, and captures notes so urgent service requests don't bounce.

Can Marlie hand off to a human if needed?

Yes. Callers can press a key or ask for a person and Marlie warm-transfers to the owner or staff during business hours.

Ready to connect Marlie AI with Thryv?

Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.

What Our Customers Say

“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”

Texas de Brazil Steakhouse

“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”

Burning Rice Restaurant

“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”

SoHo Driving School

“Marlie has become an essential part of our customer service strategy across all our places.”

Weiman Maclise Restaurant Group

“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”

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Easy onboarding

Get set up in minutes

Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.

    Marlie AI + Thryv Integration | AI Receptionist For Small Business Operating System