Odoo CRM logo
Open-Source CRM Integration

Turn Every Call Into An Odoo Lead Or Opportunity

Marlie AI answers your calls, qualifies the caller, and pushes leads, opportunities, and call notes straight into the Odoo CRM module — built for teams running their business on Odoo.

Built for sales teams running on the Odoo CRM module

Built for sales teams running on the Odoo CRM module

Odoo CRM is where your sales team works deals, but most inbound calls never make it cleanly into the pipeline. Reps forget to log activities, leads get created twice, and opportunities stall because nobody captured the right data on first contact.

Marlie AI fixes that. Inbound calls are answered, qualified, and pushed into Odoo as Leads or Opportunities tied to the right partner, with custom field data captured and the call summary attached. Your reps see new pipeline in Odoo within seconds of the call ending.

What You Get with Marlie + Odoo CRM

Everything you need to connect your phone calls with Odoo CRM — fully automated, zero manual work.

Auto-Create Leads & Opportunities

Inbound calls become Odoo CRM Leads or Opportunities automatically, with stage, sales team, and salesperson assignment.

Partner Matching

Returning callers are matched to existing res.partner records so calls log on the right contact and company without duplicates.

Call Activity Logging

Every call is logged on the Lead or Opportunity with a transcript, summary, and a link to the recording.

Custom Field Mapping

Map qualification answers — service, budget, urgency, source — into any Odoo CRM custom field for clean reporting.

Sales Team Routing

Route new Opportunities to the right sales team, pipeline, or salesperson based on the caller's intent.

Real-Time Sync

New records hit Odoo within seconds of the call ending — your pipeline stays accurate in real time.

How It Works

Get up and running with Odoo CRM in minutes — no coding required.

1

Connect Odoo

Authenticate Odoo from the Marlie dashboard via API key. Works with Odoo Online, Odoo.sh, and self-hosted Odoo with API access.

2

Map Pipelines & Fields

Choose which Odoo CRM pipeline new Opportunities land in, set stage rules per call intent, and map custom fields.

3

Marlie Handles The Call

Inbound calls are answered 24/7. Marlie qualifies the caller and captures the data your team needs in the CRM.

4

Odoo Pipeline Stays Current

New Leads, Opportunities, and call activities appear in Odoo CRM in real time — no manual data entry, no missed pipeline.

Built for Real Scenarios

See how businesses use Marlie + Odoo CRM to capture more leads and streamline operations.

All-In-One Odoo Shops

Scenario

A small business runs sales, inventory, and accounting on Odoo and can't man the phones during the day.

Outcome

Marlie answers every call, qualifies the lead, and creates an Odoo CRM Opportunity tied to the right partner — no rep typing required.

Quoting & Project Sales

Scenario

A services business takes calls about quotes that need to flow from CRM into Odoo Sales and Projects.

Outcome

Marlie qualifies the request, creates the Opportunity in CRM, and your existing Odoo workflow turns it into a quote and project.

Multi-Sales-Team Routing

Scenario

A company has separate sales teams for different product lines, each with its own pipeline.

Outcome

Marlie routes each Opportunity to the correct Odoo sales team and pipeline based on what the caller asked for.

Frequently Asked Questions

Common questions about the Marlie AI + Odoo CRM integration.

Which Odoo editions does Marlie support?

Marlie works with Odoo Online, Odoo.sh, and self-hosted Odoo (Community and Enterprise) as long as the CRM module is installed and API access is enabled.

Can Marlie create both Leads and Opportunities?

Yes. You can choose whether each call becomes a Lead or an Opportunity, and route them to the right pipeline and stage based on call intent.

How does Marlie handle existing partners in Odoo?

Marlie matches by phone and email against res.partner before creating new records, so existing customers get a new activity instead of a duplicate.

Can call data populate Odoo custom fields?

Yes. Map any qualification answer to any Odoo CRM custom field from the Marlie dashboard — no Odoo development required.

Does this only cover the CRM module?

This page focuses on Odoo CRM specifically. We also have a separate page covering broader Odoo ERP self-hosted use cases.

Are call recordings stored in Odoo?

Transcripts and summaries are written to the Odoo activity. Full recordings stay in Marlie and are linked from the CRM record.

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What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
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    Marlie AI + Odoo CRM Integration | AI Phone Receptionist For Odoo Sales Teams