Turn Every Call Into A Holded Contact And Lead
Marlie AI answers your calls, qualifies the inquiry, and pushes Contacts and Leads into Holded — keeping your ERP, CRM, and accounting in sync with real customer activity.
All-in-one business management deserves all-in-one phone coverage
Holded brings ERP, CRM, accounting, and billing into a single platform — popular across Spain and the EU for SMBs that want one source of truth. The catch is that customers, suppliers, and prospects still call. Without coverage those interactions never reach Holded, and your single source of truth becomes a partial one.
Marlie AI sits at the front of Holded as a fully bilingual phone receptionist. Every call is answered, qualified, and pushed into Holded as a Contact and Lead with the right tags, project assignment, and notes. Your team opens Holded to a CRM that reflects real-world inbound activity, not just data entered by hand.
What You Get with Marlie + Holded
Everything you need to connect your phone calls with Holded — fully automated, zero manual work.
Auto-Create Contacts & Leads
Every inbound caller becomes a Holded Contact and Lead with name, phone, email, and qualifying data captured on the call.
Multilingual Coverage
Marlie answers in Spanish, Catalan, English, and dozens of other languages so EU and international callers get a native experience.
Project & Pipeline Routing
Different call types route to different Holded projects or CRM pipelines based on call intent or campaign source.
Call Notes On The Contact
Every call is logged on the Holded Contact with summary, transcript, and a link to the recording for full context.
Custom Field Mapping
Map qualifying answers — service, budget, region, urgency — to Holded custom fields for clean segmentation and reporting.
Smart Deduplication
Returning callers update existing Holded Contacts instead of creating duplicates, preserving sales and billing history.
How It Works
Get up and running with Holded in minutes — no coding required.
Connect Holded
Authenticate Holded from the Marlie dashboard with your API key. Works across Holded's Basic, Standard, and Advanced plans.
Map Pipelines & Fields
Pick which CRM pipeline new Leads land in, configure project routing, and map custom fields to call data.
Marlie Answers Multilingual Calls
Inbound calls are answered 24/7 in the caller's language. Marlie qualifies the inquiry and detects intent.
Holded Stays Current
New Contacts, Leads, and call notes appear in Holded in real time — your CRM and ERP reflect actual phone activity.
Built for Real Scenarios
See how businesses use Marlie + Holded to capture more leads and streamline operations.
Spanish & EU SMBs
A Spain-based SMB uses Holded for CRM, invoicing, and accounting and serves customers across Spain, Portugal, and France.
Marlie answers calls in Spanish, Catalan, Portuguese, or French; qualifies the inquiry; and creates a Holded Contact with the right region tag.
Service-Based Companies
A services business uses Holded projects to manage client work and gets new client inquiries by phone.
Marlie qualifies the service type, captures budget and timeline, and creates a Holded Lead linked to the right pipeline and assigned user.
After-Hours Inbound
A small team can't staff the phone during siesta hours, evenings, or weekends but still gets inbound prospects.
Marlie covers every shift, qualifies the lead, and Holded picks up Monday morning with a clean list of new opportunities.
Frequently Asked Questions
Common questions about the Marlie AI + Holded integration.
Which Holded plans are supported?
Does Marlie support Spanish and Catalan?
Can Marlie create both Contacts and Leads in Holded?
Will Marlie create duplicate Contacts in Holded?
Can call data flow into invoicing or accounting workflows?
Are call recordings stored in Holded?
Related Integrations
Marlie AI connects with more than just Holded. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with Holded?
Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.
What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
Get set up in minutes
Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.
