Never Miss A Real Estate Lead — Synced To Lofty
Marlie AI answers every buyer and seller call 24/7, qualifies the lead, and pushes it into Lofty with the right source, tags, and smart plan attached — even after hours.
Phone-first lead capture for teams running on Lofty
Lofty (formerly Chime) is the CRM and lead engine for thousands of real estate teams. The leak in most operations is still phone calls — sign calls at 9 PM, ad calls during a showing, sphere referrals while you're driving. Those calls don't make it into Lofty, and the lead goes cold.
Marlie AI gives Lofty a 24/7 phone front-door. Every inbound call is answered, qualified for buyer or seller intent, and pushed back into Lofty with source attribution, price range, and timeline captured. Today the connection is wired through Zapier and webhooks — a direct Lofty integration is on our roadmap.
Also useful: AI receptionist for real estate agents.
What You Get with Marlie + Lofty
Everything you need to connect your phone calls with Lofty — fully automated, zero manual work.
Auto-Create Leads
Every inbound call creates a Lofty Lead with name, phone, email, price range, and whether they're buying or selling.
Smart Plan Triggering
Marlie tags new Leads so the right Lofty smart plan kicks off automatically based on buyer, seller, or renter intent.
Source Attribution
Calls inherit the right source — Zillow, Realtor.com, sign call, sphere — for clean reporting on what your marketing actually produces.
Call Notes On The Lead
Full call summary, transcript, and link to the recording attached to the Lofty Lead so your agent is ready before calling back.
Agent Routing
New Leads can be assigned to the right agent based on geography, lead type, or your existing Lofty round-robin.
Showing & Callback Booking
Marlie can book showings and callbacks, create tasks on the Lead, and notify the assigned agent in real time.
How It Works
Get up and running with Lofty in minutes — no coding required.
Connect Lofty Via Zapier Or Webhook
Wire Marlie to Lofty using a Zapier connector or a custom webhook. A direct Lofty integration is on our roadmap.
Map Smart Plans & Tags
Choose which Lofty smart plans Marlie should trigger for buyers, sellers, and renters, and which tags get applied.
Marlie Answers 24/7
Inbound sign calls, web lead calls, and sphere calls are all answered. Marlie qualifies price range, timeline, and location.
Lofty Fires Follow-Up
A new Lead appears in Lofty, the smart plan kicks off, the assigned agent is notified, and follow-up starts immediately.
Built for Real Scenarios
See how businesses use Marlie + Lofty to capture more leads and streamline operations.
After-Hours Sign Calls
A buyer drives by a yard sign at 9 PM and calls. The listing agent is off the clock.
Marlie answers, captures buyer qualification, creates a Lofty Lead with Sign Call source, and triggers the buyer smart plan so morning follow-up is ready to go.
Team Lead Distribution
A growing team needs every inbound call to land on an agent, with full notes, in real time.
Marlie creates the Lead in Lofty, attaches the call summary, and lets the team's existing routing rules fairly distribute the warm lead.
ISA Augmentation
A team pays an internal ISA tens of thousands a year to handle first-touch qualification.
Marlie covers off-hours and overflow qualification, and the ISA focuses their day on conversion calls with warm, pre-qualified Lofty Leads.
Frequently Asked Questions
Common questions about the Marlie AI + Lofty integration.
Does Lofty have a public API for direct integration?
How does Marlie connect to Lofty in the meantime?
Will Marlie duplicate Leads already in Lofty?
Can Marlie book showings on a listing?
Does this work for buyer, seller, and renter leads?
Can Marlie handle Spanish-speaking callers?
Related Integrations
Marlie AI connects with more than just Lofty. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with Lofty?
Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.
What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.
