Never Miss A Real Estate Lead — Synced To Lofty
Marlie AI answers every buyer and seller call 24/7, qualifies the lead, and pushes it into Lofty with the right source, tags, and smart plan attached — even after hours.
Phone-first lead capture for teams running on Lofty
Lofty (formerly Chime) is the CRM and lead engine for thousands of real estate teams. The leak in most operations is still phone calls — sign calls at 9 PM, ad calls during a showing, sphere referrals while you're driving. Those calls don't make it into Lofty, and the lead goes cold.
Marlie AI gives Lofty a 24/7 phone front-door. Every inbound call is answered, qualified for buyer or seller intent, and pushed back into Lofty with source attribution, price range, and timeline captured. Today the connection is wired through Zapier and webhooks — a direct Lofty integration is on our roadmap.
What You Get with Marlie + Lofty
Everything you need to connect your phone calls with Lofty — fully automated, zero manual work.
Auto-Create Leads
Every inbound call creates a Lofty Lead with name, phone, email, price range, and whether they're buying or selling.
Smart Plan Triggering
Marlie tags new Leads so the right Lofty smart plan kicks off automatically based on buyer, seller, or renter intent.
Source Attribution
Calls inherit the right source — Zillow, Realtor.com, sign call, sphere — for clean reporting on what your marketing actually produces.
Call Notes On The Lead
Full call summary, transcript, and link to the recording attached to the Lofty Lead so your agent is ready before calling back.
Agent Routing
New Leads can be assigned to the right agent based on geography, lead type, or your existing Lofty round-robin.
Showing & Callback Booking
Marlie can book showings and callbacks, create tasks on the Lead, and notify the assigned agent in real time.
How It Works
Get up and running with Lofty in minutes — no coding required.
Connect Lofty Via Zapier Or Webhook
Wire Marlie to Lofty using a Zapier connector or a custom webhook. A direct Lofty integration is on our roadmap.
Map Smart Plans & Tags
Choose which Lofty smart plans Marlie should trigger for buyers, sellers, and renters, and which tags get applied.
Marlie Answers 24/7
Inbound sign calls, web lead calls, and sphere calls are all answered. Marlie qualifies price range, timeline, and location.
Lofty Fires Follow-Up
A new Lead appears in Lofty, the smart plan kicks off, the assigned agent is notified, and follow-up starts immediately.
Built for Real Scenarios
See how businesses use Marlie + Lofty to capture more leads and streamline operations.
After-Hours Sign Calls
A buyer drives by a yard sign at 9 PM and calls. The listing agent is off the clock.
Marlie answers, captures buyer qualification, creates a Lofty Lead with Sign Call source, and triggers the buyer smart plan so morning follow-up is ready to go.
Team Lead Distribution
A growing team needs every inbound call to land on an agent, with full notes, in real time.
Marlie creates the Lead in Lofty, attaches the call summary, and lets the team's existing routing rules fairly distribute the warm lead.
ISA Augmentation
A team pays an internal ISA tens of thousands a year to handle first-touch qualification.
Marlie covers off-hours and overflow qualification, and the ISA focuses their day on conversion calls with warm, pre-qualified Lofty Leads.
Frequently Asked Questions
Common questions about the Marlie AI + Lofty integration.
Does Lofty have a public API for direct integration?
How does Marlie connect to Lofty in the meantime?
Will Marlie duplicate Leads already in Lofty?
Can Marlie book showings on a listing?
Does this work for buyer, seller, and renter leads?
Can Marlie handle Spanish-speaking callers?
Other Integrations
Marlie AI connects with more than just Lofty. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar
Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications
ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data
Shopmonkey
CRM & Data
Buildium
CRM & Data
Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM
Pipedrive
CRM
Zoho CRM
CRM
Follow Up Boss
Real Estate CRM
Close
CRM
Dubsado
CRM
Circle
Community
HoneyBook
CRM
Keap
CRM & Automation
kvCore
Real Estate CRM
17hats
Creative Business CRM
AccuLynx
Field Service CRM
Act!
CRM
Actionstep
Legal CRM
Affinity
CRM
AFrame
Creative Business CRM
AgencyZoom
Insurance CRM
AgentLocator
Real Estate CRM
Agile CRM
CRM
Arbox
Fitness & Studio CRM
Assembly
CRM
Attio
CRM
Autotask
Field Service CRM
Axonaut
Business Management
Bark
Lead Generation
Beacon
Credit Repair CRM
Bigin by Zoho CRM
CRM
Bitrix24
CRM
BONZO
CRM
BoomTown
Real Estate CRM
Booqable
Business Management
Brivity
Real Estate CRM
BrokerEngine
Mortgage CRM
Builder Prime
Field Service CRM
Bullhorn
Recruitment CRM
Capsule CRM
CRM
CASEpeer
Legal CRM
CINC
Real Estate CRM
Clientify
CRM
Clio
Legal CRM
Cloze
CRM
Compass
Real Estate CRM
ConnectWise Manage
Field Service CRM
Copper
CRM
Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM
DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM
DripJobs
Field Service CRM
EZLynx
Insurance CRM
FieldPulse
Field Service CRM
Finmo
Mortgage CRM
folk
CRM
Freshsales Classic
CRM
Freshsales Suite
CRM
Gong
Sales Intelligence
Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM
Holded
Business Management
IDX Leads
Real Estate CRM
iHomefinder
Real Estate CRM
Insightly
CRM
Jackrabbit Class
Fitness & Studio CRM
JobAdder
Recruitment CRM
JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM
Kommo
CRM
Keller Williams Command
Real Estate CRM
Lasso CRM
Homebuilder CRM
Lawmatics
Legal CRM
LeadSimple
Lead Generation
LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications
Little Green Light
Community & Nonprofit CRM
Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM
Markate
Field Service CRM
MarketSharp
Field Service CRM
Meet Alfred
Customer Communications
Method CRM
CRM
Microsoft Dynamics 365
CRM
mloflo
Mortgage CRM
MOCO
Business Management
Mojo
Customer Communications
Moxie
Customer Communications
My Music Staff
Creative Business CRM
myRealPage
Real Estate CRM
NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM
NetHunt CRM
CRM
NetSuite
Business Management
noCRM.io
CRM
Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM
OrbisX
Field Service CRM
Outseta
Community & Nonprofit CRM
Pipeline CRM
CRM
PracticePanther
Legal CRM
PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM
Real Geeks
Real Estate CRM
RealScout
Real Estate CRM
Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM
RepairShopr
Field Service CRM
REsimpli
Lead Generation
respond.io
Customer Communications
Rex
Real Estate CRM
Salesmate
CRM
ServiceM8
Field Service CRM
Sierra Interactive
Real Estate CRM
Spark Membership
Fitness & Studio CRM
Streak
CRM
Studio Pro
Creative Business CRM
SugarAI
CRM
Superchat
Customer Communications
Syncro
Field Service CRM
Teamleader Focus
Business Management
Thryv
CRM
Time To Pet
Pet Care CRM
Tint Wiz
Field Service CRM
Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM
Vitally
CRM
VSCO Workspace
Creative Business CRM
Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM
WhatConverts
Lead Generation
Wise Agent
Real Estate CRM
Wodify Core
Fitness & Studio CRM
Zendesk Sell
CRM
Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with Lofty?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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