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Real Estate Team CRM Integration

Never Miss A BoomTown Lead Again

Marlie AI answers buyer and seller calls 24/7, qualifies the lead, and pushes a fully populated Lead into BoomTown with the right source, tags, and follow-up assigned.

Real estate team coverage that keeps BoomTown current

Real estate team coverage that keeps BoomTown current

BoomTown drives real estate team pipelines, but speed-to-lead is everything in this market. The agent who calls back first usually wins, and most teams lose leads to voicemail after 6 PM and on weekends.

Marlie AI gives your team 24/7 phone coverage that pushes structured Leads straight into BoomTown. Buyer, seller, and sphere calls are answered, qualified for price range and timeline, and assigned to the right agent with full call notes — so your team is always working the freshest, warmest leads.

What You Get with Marlie + BoomTown

Everything you need to connect your phone calls with BoomTown — fully automated, zero manual work.

Auto-Create Leads

Every inbound caller becomes a BoomTown Lead with name, phone, email, price range, and buyer or seller intent.

Source Attribution

Calls inherit the right source — sign call, portal lead, sphere referral, ad campaign — so reporting and ROI stay clean.

Agent Assignment

New Leads are routed to the right agent using your team's existing BoomTown rules — no manual triage required.

Call Notes On The Lead

Full call summary, transcript, and recording link are attached to the BoomTown Lead so the agent is ready before the callback.

Showing & Callback Booking

Marlie can book showings and callbacks, create tasks on the Lead, and notify the assigned agent in real time.

After-Hours Coverage

Sign calls at 9 PM, sphere referrals on Sunday morning — Marlie handles them all and keeps BoomTown moving.

How It Works

Get up and running with BoomTown in minutes — no coding required.

1

Connect BoomTown

Pair Marlie with your BoomTown account via Zapier, email parsing, or webhook bridge — BoomTown does not currently publish a public API.

2

Configure Sources & Routing

Map Marlie phone numbers to BoomTown lead sources and route by buyer or seller intent into the right agent or pond.

3

Marlie Answers 24/7

Every inbound call is answered. Marlie qualifies price range, timeline, and location and identifies returning leads.

4

BoomTown Picks Up The Follow-Up

A new Lead lands in BoomTown with source, tags, and notes attached, and the assigned agent is notified immediately.

Built for Real Scenarios

See how businesses use Marlie + BoomTown to capture more leads and streamline operations.

After-Hours Sign Calls

Scenario

A buyer drives by a yard sign at 9 PM and calls — the listing agent is already off the clock.

Outcome

Marlie answers, captures the qualification, creates a BoomTown Lead with Sign Call source, and the assigned agent has it in the morning with full notes.

Team Lead Routing

Scenario

A 25-agent team needs fair lead distribution without a human ISA on call.

Outcome

Marlie qualifies every Lead, pushes it into BoomTown with the right routing rules, and every agent gets warm leads with context.

Listing Inquiry Capture

Scenario

A team's listing portal generates calls 24/7 but only some get answered live.

Outcome

Marlie answers every listing inquiry, captures buyer interest, creates the BoomTown Lead, and books a showing where it makes sense.

Frequently Asked Questions

Common questions about the Marlie AI + BoomTown integration.

Does BoomTown have a public API for direct integration?

BoomTown does not currently publish a public REST API. Marlie integrates via Zapier, webhooks, and email-parser bridges so calls still create Leads in BoomTown.

Can Marlie assign the right source to each BoomTown Lead?

Yes. Different Marlie phone numbers, campaigns, and ad sources can be mapped to specific BoomTown lead sources for clean attribution.

Will Marlie duplicate Leads already in BoomTown?

No. Returning callers are matched by phone and email so the existing BoomTown Lead gets a new note instead of a duplicate record.

Can Marlie route Leads to specific agents or ponds?

Yes. You can configure routing by location, price range, and buyer or seller intent so Marlie sends each Lead to the right destination in BoomTown.

Does Marlie work for both buyer and seller leads?

Yes. Marlie supports separate flows for buyers, sellers, and renters with the right BoomTown source, tags, and assigned agent for each.

Are call recordings stored in BoomTown?

Transcripts and summaries are written to the BoomTown Lead note. Full recordings stay in Marlie and are linked from the note.

Ready to connect Marlie AI with BoomTown?

Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.

What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
Easy onboarding

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    Marlie AI + BoomTown Integration | AI Phone Agent For Real Estate Teams