AI Phone Coverage Built For KW Command Agents
Marlie AI answers every buyer and seller call 24/7, qualifies the lead, and feeds clean records into your KW Command database — so you stop losing leads to voicemail.
Never miss a sign call or web lead again
Keller Williams Command is the proprietary CRM and tech stack KW agents and teams build their business on. The challenge is that KW Command does not currently expose a public developer API, which means most third-party tools can't write directly into your database.
Marlie AI works around that with a Zapier and webhook-mediated workflow. Every inbound buyer and seller call is answered, qualified, and packaged as a clean lead with source attribution, price range, and motivation captured. Those records are pushed to KW Command via Zapier, an email-to-CRM channel, or a CSV import flow on a cadence you control.
What You Get with Marlie + Keller Williams Command
Everything you need to connect your phone calls with Keller Williams Command — fully automated, zero manual work.
24/7 Buyer & Seller Coverage
Every sign call, web lead call, and sphere call is answered by Marlie — no voicemail, no missed leads after-hours.
Lead Qualification
Marlie collects price range, timeline, location, and buyer vs seller intent so the lead is ready to work the moment it lands.
Source Attribution
Different phone numbers map to different sources — Zillow, Realtor.com, sign call, sphere — so attribution is clean for SmartPlans and reporting.
Showing & Callback Booking
Marlie can book showings and callbacks straight into your calendar so the buyer is locked in before they hang up.
Call Notes & Recordings
Every call comes with a transcript, summary, and recording link — packaged with the lead record for fast follow-up.
Flexible Sync To Command
Lead records are pushed into KW Command via Zapier, an email-to-CRM channel, or scheduled CSV import depending on your team's setup.
How It Works
Get up and running with Keller Williams Command in minutes — no coding required.
Connect Marlie
Forward your KW phone numbers to Marlie. Setup takes minutes, no developer needed.
Configure Lead Flows
Set up your qualification questions for buyers, sellers, and renters, and map sources to your existing KW Command sources.
Marlie Answers 24/7
Every inbound call is answered, qualified, and packaged with the right source, intent, and motivation captured.
Records Reach Command
Marlie sends each lead into KW Command through Zapier, your team's email-to-CRM, or a scheduled CSV import — whichever fits your workflow.
Built for Real Scenarios
See how businesses use Marlie + Keller Williams Command to capture more leads and streamline operations.
Solo KW Agent
A solo agent is in showings during the day and listing appointments at night — sign calls go straight to voicemail.
Marlie answers every sign call, qualifies the buyer, and pushes a lead into KW Command tagged with the right source so SmartPlans fire on day one.
KW Mega Team
A 30-agent team running on Command needs fair lead routing without an internal ISA on the phones.
Marlie qualifies every inbound call, captures buyer or seller intent, and the team's existing routing rules pick up the lead from Command.
After-Hours Web Lead Calls
Web leads from KW's lead-gen tools call back at 9 PM and the agent is off the clock.
Marlie handles the conversation, books a callback for the next morning, and the lead is in KW Command with full context before the agent's first coffee.
Frequently Asked Questions
Common questions about the Marlie AI + Keller Williams Command integration.
Does KW Command have a public API for direct integration?
How exactly does the lead get into KW Command?
Will Marlie respect KW Command's source values for SmartPlans?
Can Marlie book a showing on a KW listing?
Will this work for both buyer and seller leads?
Are call recordings stored in KW Command?
Other Integrations
Marlie AI connects with more than just Keller Williams Command. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar
Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications
ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data
Shopmonkey
CRM & Data
Buildium
CRM & Data
Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM
Pipedrive
CRM
Zoho CRM
CRM
Follow Up Boss
Real Estate CRM
Close
CRM
Dubsado
CRM
Circle
Community
HoneyBook
CRM
Keap
CRM & Automation
kvCore
Real Estate CRM
17hats
Creative Business CRM
AccuLynx
Field Service CRM
Act!
CRM
Actionstep
Legal CRM
Affinity
CRM
AFrame
Creative Business CRM
AgencyZoom
Insurance CRM
AgentLocator
Real Estate CRM
Agile CRM
CRM
Arbox
Fitness & Studio CRM
Assembly
CRM
Attio
CRM
Autotask
Field Service CRM
Axonaut
Business Management
Bark
Lead Generation
Beacon
Credit Repair CRM
Bigin by Zoho CRM
CRM
Bitrix24
CRM
BONZO
CRM
BoomTown
Real Estate CRM
Booqable
Business Management
Brivity
Real Estate CRM
BrokerEngine
Mortgage CRM
Builder Prime
Field Service CRM
Bullhorn
Recruitment CRM
Capsule CRM
CRM
CASEpeer
Legal CRM
CINC
Real Estate CRM
Clientify
CRM
Clio
Legal CRM
Cloze
CRM
Compass
Real Estate CRM
ConnectWise Manage
Field Service CRM
Copper
CRM
Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM
DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM
DripJobs
Field Service CRM
EZLynx
Insurance CRM
FieldPulse
Field Service CRM
Finmo
Mortgage CRM
folk
CRM
Freshsales Classic
CRM
Freshsales Suite
CRM
Gong
Sales Intelligence
Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM
Holded
Business Management
IDX Leads
Real Estate CRM
iHomefinder
Real Estate CRM
Insightly
CRM
Jackrabbit Class
Fitness & Studio CRM
JobAdder
Recruitment CRM
JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM
Kommo
CRM
Lasso CRM
Homebuilder CRM
Lawmatics
Legal CRM
LeadSimple
Lead Generation
LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications
Little Green Light
Community & Nonprofit CRM
Lofty
Real Estate CRM
Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM
Markate
Field Service CRM
MarketSharp
Field Service CRM
Meet Alfred
Customer Communications
Method CRM
CRM
Microsoft Dynamics 365
CRM
mloflo
Mortgage CRM
MOCO
Business Management
Mojo
Customer Communications
Moxie
Customer Communications
My Music Staff
Creative Business CRM
myRealPage
Real Estate CRM
NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM
NetHunt CRM
CRM
NetSuite
Business Management
noCRM.io
CRM
Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM
OrbisX
Field Service CRM
Outseta
Community & Nonprofit CRM
Pipeline CRM
CRM
PracticePanther
Legal CRM
PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM
Real Geeks
Real Estate CRM
RealScout
Real Estate CRM
Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM
RepairShopr
Field Service CRM
REsimpli
Lead Generation
respond.io
Customer Communications
Rex
Real Estate CRM
Salesmate
CRM
ServiceM8
Field Service CRM
Sierra Interactive
Real Estate CRM
Spark Membership
Fitness & Studio CRM
Streak
CRM
Studio Pro
Creative Business CRM
SugarAI
CRM
Superchat
Customer Communications
Syncro
Field Service CRM
Teamleader Focus
Business Management
Thryv
CRM
Time To Pet
Pet Care CRM
Tint Wiz
Field Service CRM
Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM
Vitally
CRM
VSCO Workspace
Creative Business CRM
Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM
WhatConverts
Lead Generation
Wise Agent
Real Estate CRM
Wodify Core
Fitness & Studio CRM
Zendesk Sell
CRM
Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with Keller Williams Command?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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