AI Phone Coverage Built For KW Command Agents
Marlie AI answers every buyer and seller call 24/7, qualifies the lead, and feeds clean records into your KW Command database — so you stop losing leads to voicemail.
Never miss a sign call or web lead again
Keller Williams Command is the proprietary CRM and tech stack KW agents and teams build their business on. The challenge is that KW Command does not currently expose a public developer API, which means most third-party tools can't write directly into your database.
Marlie AI works around that with a Zapier and webhook-mediated workflow. Every inbound buyer and seller call is answered, qualified, and packaged as a clean lead with source attribution, price range, and motivation captured. Those records are pushed to KW Command via Zapier, an email-to-CRM channel, or a CSV import flow on a cadence you control.
Also useful: AI receptionist for real estate agents.
What You Get with Marlie + Keller Williams Command
Everything you need to connect your phone calls with Keller Williams Command — fully automated, zero manual work.
24/7 Buyer & Seller Coverage
Every sign call, web lead call, and sphere call is answered by Marlie — no voicemail, no missed leads after-hours.
Lead Qualification
Marlie collects price range, timeline, location, and buyer vs seller intent so the lead is ready to work the moment it lands.
Source Attribution
Different phone numbers map to different sources — Zillow, Realtor.com, sign call, sphere — so attribution is clean for SmartPlans and reporting.
Showing & Callback Booking
Marlie can book showings and callbacks straight into your calendar so the buyer is locked in before they hang up.
Call Notes & Recordings
Every call comes with a transcript, summary, and recording link — packaged with the lead record for fast follow-up.
Flexible Sync To Command
Lead records are pushed into KW Command via Zapier, an email-to-CRM channel, or scheduled CSV import depending on your team's setup.
How It Works
Get up and running with Keller Williams Command in minutes — no coding required.
Connect Marlie
Forward your KW phone numbers to Marlie. Setup takes minutes, no developer needed.
Configure Lead Flows
Set up your qualification questions for buyers, sellers, and renters, and map sources to your existing KW Command sources.
Marlie Answers 24/7
Every inbound call is answered, qualified, and packaged with the right source, intent, and motivation captured.
Records Reach Command
Marlie sends each lead into KW Command through Zapier, your team's email-to-CRM, or a scheduled CSV import — whichever fits your workflow.
Built for Real Scenarios
See how businesses use Marlie + Keller Williams Command to capture more leads and streamline operations.
Solo KW Agent
A solo agent is in showings during the day and listing appointments at night — sign calls go straight to voicemail.
Marlie answers every sign call, qualifies the buyer, and pushes a lead into KW Command tagged with the right source so SmartPlans fire on day one.
KW Mega Team
A 30-agent team running on Command needs fair lead routing without an internal ISA on the phones.
Marlie qualifies every inbound call, captures buyer or seller intent, and the team's existing routing rules pick up the lead from Command.
After-Hours Web Lead Calls
Web leads from KW's lead-gen tools call back at 9 PM and the agent is off the clock.
Marlie handles the conversation, books a callback for the next morning, and the lead is in KW Command with full context before the agent's first coffee.
Frequently Asked Questions
Common questions about the Marlie AI + Keller Williams Command integration.
Does KW Command have a public API for direct integration?
How exactly does the lead get into KW Command?
Will Marlie respect KW Command's source values for SmartPlans?
Can Marlie book a showing on a KW listing?
Will this work for both buyer and seller leads?
Are call recordings stored in KW Command?
Related Integrations
Marlie AI connects with more than just Keller Williams Command. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with Keller Williams Command?
Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.
What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
Get set up in minutes
Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.
