
Turn Every Call Into An Insightly Contact And Opportunity
Marlie AI answers your calls, qualifies leads, and creates Contacts, Organizations, and Opportunities in Insightly automatically — your CRM stays current without anyone typing.

Keep Insightly accurate with zero manual data entry
Insightly is built around Contacts, Organizations, and Opportunities — but those records only matter if they reflect what's actually happening on the phones. In most teams, calls are missed, logged late, or not logged at all.
Marlie AI fixes that. Inbound calls are answered, qualified, and pushed straight into Insightly. New callers become Contacts and Organizations, qualified buyers spin up Opportunities, and every call is logged as an activity with a transcript and recording link.
What You Get with Marlie + Insightly
Everything you need to connect your phone calls with Insightly — fully automated, zero manual work.
Auto-Create Contacts & Organizations
Every new caller becomes an Insightly Contact, with their company linked as an Organization when relevant.
Opportunity Creation
Qualified calls create Opportunities in the right pipeline and stage with estimated value pulled from the call.
Activity Logging
Every call is logged as an Insightly activity with summary, transcript, and a deep link to the recording.
Custom Field Mapping
Map call data — service, budget, urgency, source — to any Insightly custom field for clean reporting.
Smart Deduplication
Returning callers update existing Contacts instead of creating duplicates, keeping your Insightly database clean.
Real-Time Sync
Records appear in Insightly within seconds of the call ending — no batch jobs, no nightly imports.
How It Works
Get up and running with Insightly in minutes — no coding required.
Connect Insightly
Authenticate Insightly from the Marlie dashboard using your Insightly API key. Setup takes minutes.
Map Pipelines & Fields
Choose which pipeline new Opportunities land in and map call data to your Insightly custom fields.
Marlie Answers & Qualifies
Inbound calls are answered 24/7. Marlie qualifies the caller and detects whether the call is a sales opportunity.
Insightly Stays Current
New Contacts, Organizations, Opportunities, and activities flow into Insightly in real time so your team always has the latest picture.
Built for Real Scenarios
See how businesses use Marlie + Insightly to capture more leads and streamline operations.
Professional Services Firms
A consulting firm uses Insightly to track prospects but reps forget to log inbound calls.
Marlie creates a Contact for every caller and an Opportunity for qualified prospects, with the full call summary attached — no more lost activity.
Project-Based Businesses
A construction services company juggles Insightly Projects across multiple jobs and gets calls about ongoing work.
Marlie identifies the caller, links the call to the right Organization, and routes project questions to the project manager with full context.
After-Hours Lead Capture
Inbound leads call after-hours and the team can't respond fast enough.
Marlie qualifies the lead, books a callback, and creates the Opportunity in Insightly so the team has a warm lead waiting in the morning.
Frequently Asked Questions
Common questions about the Marlie AI + Insightly integration.
Which Insightly plans work with Marlie?
Can Marlie create Opportunities in a specific pipeline?
Will Marlie create duplicate Contacts in Insightly?
Can Marlie log calls against Insightly Projects?
Are call recordings stored inside Insightly?
Can Marlie populate Insightly custom fields?
Other Integrations
Marlie AI connects with more than just Insightly. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar

Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications

ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data

Shopmonkey
CRM & Data
Buildium
CRM & Data

Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM

Pipedrive
CRM

Zoho CRM
CRM
Follow Up Boss
Real Estate CRM

Close
CRM

Dubsado
CRM
Circle
Community
HoneyBook
CRM

Keap
CRM & Automation

kvCore
Real Estate CRM

17hats
Creative Business CRM
AccuLynx
Field Service CRM

Act!
CRM

Actionstep
Legal CRM

Affinity
CRM
AFrame
Creative Business CRM

AgencyZoom
Insurance CRM

AgentLocator
Real Estate CRM

Agile CRM
CRM
Arbox
Fitness & Studio CRM

Assembly
CRM

Attio
CRM

Autotask
Field Service CRM

Axonaut
Business Management

Bark
Lead Generation
Beacon
Credit Repair CRM
Bigin by Zoho CRM
CRM

Bitrix24
CRM
BONZO
CRM

BoomTown
Real Estate CRM

Booqable
Business Management

Brivity
Real Estate CRM

BrokerEngine
Mortgage CRM

Builder Prime
Field Service CRM

Bullhorn
Recruitment CRM

Capsule CRM
CRM

CASEpeer
Legal CRM

CINC
Real Estate CRM

Clientify
CRM

Clio
Legal CRM

Cloze
CRM

Compass
Real Estate CRM

ConnectWise Manage
Field Service CRM

Copper
CRM

Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM

DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM

DripJobs
Field Service CRM
EZLynx
Insurance CRM

FieldPulse
Field Service CRM
Finmo
Mortgage CRM

folk
CRM

Freshsales Classic
CRM

Freshsales Suite
CRM

Gong
Sales Intelligence

Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM

Holded
Business Management

IDX Leads
Real Estate CRM

iHomefinder
Real Estate CRM
Jackrabbit Class
Fitness & Studio CRM

JobAdder
Recruitment CRM

JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM

Kommo
CRM

Keller Williams Command
Real Estate CRM
Lasso CRM
Homebuilder CRM

Lawmatics
Legal CRM

LeadSimple
Lead Generation

LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications

Little Green Light
Community & Nonprofit CRM

Lofty
Real Estate CRM

Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM

Markate
Field Service CRM

MarketSharp
Field Service CRM
Meet Alfred
Customer Communications

Method CRM
CRM

Microsoft Dynamics 365
CRM

mloflo
Mortgage CRM
MOCO
Business Management

Mojo
Customer Communications

Moxie
Customer Communications

My Music Staff
Creative Business CRM

myRealPage
Real Estate CRM

NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM

NetHunt CRM
CRM

NetSuite
Business Management

noCRM.io
CRM

Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM

OrbisX
Field Service CRM

Outseta
Community & Nonprofit CRM

Pipeline CRM
CRM

PracticePanther
Legal CRM

PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM

Real Geeks
Real Estate CRM

RealScout
Real Estate CRM

Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM

RepairShopr
Field Service CRM

REsimpli
Lead Generation

respond.io
Customer Communications

Rex
Real Estate CRM

Salesmate
CRM

ServiceM8
Field Service CRM

Sierra Interactive
Real Estate CRM

Spark Membership
Fitness & Studio CRM

Streak
CRM
Studio Pro
Creative Business CRM

SugarAI
CRM

Superchat
Customer Communications

Syncro
Field Service CRM

Teamleader Focus
Business Management

Thryv
CRM

Time To Pet
Pet Care CRM

Tint Wiz
Field Service CRM

Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM

Vitally
CRM

VSCO Workspace
Creative Business CRM

Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM

WhatConverts
Lead Generation
Wise Agent
Real Estate CRM

Wodify Core
Fitness & Studio CRM

Zendesk Sell
CRM

Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with Insightly?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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