Convert IDX Calls Into Qualified Leads — Synced To Your CRM
Marlie AI answers every buyer and seller call from your IDX site, qualifies the lead, and pushes it into IDX Leads via Zapier or webhooks — so speed-to-lead actually happens.
Speed-to-lead for IDX websites that's actually 24/7
Real estate agents pour money into IDX sites and lead-gen ads, then watch most of those leads call when nobody's at the desk. Voicemails, missed buyer questions, and yard-sign callbacks are where commissions leak.
Marlie AI gives your IDX site a real phone agent. Every inbound call is answered, qualified on price range, location, and timeline, and pushed into IDX Leads via Zapier or webhook. Your CRM stays current and the agent who's up gets a warm, ready-to-call lead.
What You Get with Marlie + IDX Leads
Everything you need to connect your phone calls with IDX Leads — fully automated, zero manual work.
Buyer & Seller Qualification
Marlie qualifies callers on buyer vs seller, price range, location, and timeline so leads land in the right workflow.
Auto-Create Leads
Every call creates a lead in IDX Leads with name, phone, email, and the qualifying details Marlie captured.
Source Attribution
Different phone numbers map to different IDX sources — sign call, web form, ad campaign — so attribution stays clean.
Call Notes On The Lead
Full call summary, transcript, and recording link attach to the IDX Leads record so your agent is ready before calling back.
Showing & Callback Booking
Marlie can book showings and callbacks, create tasks, and notify the assigned agent in real time.
Webhook & Zapier Sync
Marlie pushes leads into IDX Leads via webhook or Zapier, mapping every key field your CRM needs.
How It Works
Get up and running with IDX Leads in minutes — no coding required.
Connect IDX Leads
Wire Marlie to IDX Leads using Zapier, webhooks, or a CSV-based handoff. Most agents are live in under an hour.
Map Sources & Tags
Choose which call sources map to which IDX Leads pipelines, statuses, and tags so each lead routes correctly.
Marlie Answers The Call
Inbound buyer and seller calls are answered 24/7. Marlie qualifies price, location, and timeline.
Leads Land In IDX Leads
Qualified leads land in IDX Leads with notes and recording links so your follow-up cadence starts immediately.
Built for Real Scenarios
See how businesses use Marlie + IDX Leads to capture more leads and streamline operations.
After-Hours Sign Calls
A buyer drives by a yard sign at 8pm and calls the listed number while the agent is at dinner.
Marlie answers, qualifies buyer fit, books a showing time if appropriate, and creates a lead in IDX Leads tagged Sign Call.
IDX Web Lead Callbacks
A web visitor fills out a property form and calls instead of waiting for the email follow-up.
Marlie picks up, references the property, qualifies budget and timeline, and updates the IDX Leads record so speed-to-lead is real.
Listing Inquiry Hotline
A team runs ads on multiple listings and shares a single inquiry number across agents.
Marlie qualifies each inquiry, routes by area or price band, and pushes the lead into IDX Leads with the right agent and tag attached.
Frequently Asked Questions
Common questions about the Marlie AI + IDX Leads integration.
Does IDX Leads have a public API?
How fast does a new lead show up?
Can Marlie book a showing on a listing?
Will Marlie create duplicate leads in IDX Leads?
Can Marlie tag leads by ad source or campaign?
Are call recordings stored in IDX Leads?
Other Integrations
Marlie AI connects with more than just IDX Leads. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar
Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications
ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data
Shopmonkey
CRM & Data
Buildium
CRM & Data
Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM
Pipedrive
CRM
Zoho CRM
CRM
Follow Up Boss
Real Estate CRM
Close
CRM
Dubsado
CRM
Circle
Community
HoneyBook
CRM
Keap
CRM & Automation
kvCore
Real Estate CRM
17hats
Creative Business CRM
AccuLynx
Field Service CRM
Act!
CRM
Actionstep
Legal CRM
Affinity
CRM
AFrame
Creative Business CRM
AgencyZoom
Insurance CRM
AgentLocator
Real Estate CRM
Agile CRM
CRM
Arbox
Fitness & Studio CRM
Assembly
CRM
Attio
CRM
Autotask
Field Service CRM
Axonaut
Business Management
Bark
Lead Generation
Beacon
Credit Repair CRM
Bigin by Zoho CRM
CRM
Bitrix24
CRM
BONZO
CRM
BoomTown
Real Estate CRM
Booqable
Business Management
Brivity
Real Estate CRM
BrokerEngine
Mortgage CRM
Builder Prime
Field Service CRM
Bullhorn
Recruitment CRM
Capsule CRM
CRM
CASEpeer
Legal CRM
CINC
Real Estate CRM
Clientify
CRM
Clio
Legal CRM
Cloze
CRM
Compass
Real Estate CRM
ConnectWise Manage
Field Service CRM
Copper
CRM
Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM
DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM
DripJobs
Field Service CRM
EZLynx
Insurance CRM
FieldPulse
Field Service CRM
Finmo
Mortgage CRM
folk
CRM
Freshsales Classic
CRM
Freshsales Suite
CRM
Gong
Sales Intelligence
Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM
Holded
Business Management
iHomefinder
Real Estate CRM
Insightly
CRM
Jackrabbit Class
Fitness & Studio CRM
JobAdder
Recruitment CRM
JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM
Kommo
CRM
Keller Williams Command
Real Estate CRM
Lasso CRM
Homebuilder CRM
Lawmatics
Legal CRM
LeadSimple
Lead Generation
LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications
Little Green Light
Community & Nonprofit CRM
Lofty
Real Estate CRM
Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM
Markate
Field Service CRM
MarketSharp
Field Service CRM
Meet Alfred
Customer Communications
Method CRM
CRM
Microsoft Dynamics 365
CRM
mloflo
Mortgage CRM
MOCO
Business Management
Mojo
Customer Communications
Moxie
Customer Communications
My Music Staff
Creative Business CRM
myRealPage
Real Estate CRM
NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM
NetHunt CRM
CRM
NetSuite
Business Management
noCRM.io
CRM
Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM
OrbisX
Field Service CRM
Outseta
Community & Nonprofit CRM
Pipeline CRM
CRM
PracticePanther
Legal CRM
PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM
Real Geeks
Real Estate CRM
RealScout
Real Estate CRM
Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM
RepairShopr
Field Service CRM
REsimpli
Lead Generation
respond.io
Customer Communications
Rex
Real Estate CRM
Salesmate
CRM
ServiceM8
Field Service CRM
Sierra Interactive
Real Estate CRM
Spark Membership
Fitness & Studio CRM
Streak
CRM
Studio Pro
Creative Business CRM
SugarAI
CRM
Superchat
Customer Communications
Syncro
Field Service CRM
Teamleader Focus
Business Management
Thryv
CRM
Time To Pet
Pet Care CRM
Tint Wiz
Field Service CRM
Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM
Vitally
CRM
VSCO Workspace
Creative Business CRM
Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM
WhatConverts
Lead Generation
Wise Agent
Real Estate CRM
Wodify Core
Fitness & Studio CRM
Zendesk Sell
CRM
Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with IDX Leads?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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