Convert IDX Calls Into Qualified Leads — Synced To Your CRM
Marlie AI answers every buyer and seller call from your IDX site, qualifies the lead, and pushes it into IDX Leads via Zapier or webhooks — so speed-to-lead actually happens.
Speed-to-lead for IDX websites that's actually 24/7
Real estate agents pour money into IDX sites and lead-gen ads, then watch most of those leads call when nobody's at the desk. Voicemails, missed buyer questions, and yard-sign callbacks are where commissions leak.
Marlie AI gives your IDX site a real phone agent. Every inbound call is answered, qualified on price range, location, and timeline, and pushed into IDX Leads via Zapier or webhook. Your CRM stays current and the agent who's up gets a warm, ready-to-call lead.
Also useful: AI receptionist for real estate agents.
What You Get with Marlie + IDX Leads
Everything you need to connect your phone calls with IDX Leads — fully automated, zero manual work.
Buyer & Seller Qualification
Marlie qualifies callers on buyer vs seller, price range, location, and timeline so leads land in the right workflow.
Auto-Create Leads
Every call creates a lead in IDX Leads with name, phone, email, and the qualifying details Marlie captured.
Source Attribution
Different phone numbers map to different IDX sources — sign call, web form, ad campaign — so attribution stays clean.
Call Notes On The Lead
Full call summary, transcript, and recording link attach to the IDX Leads record so your agent is ready before calling back.
Showing & Callback Booking
Marlie can book showings and callbacks, create tasks, and notify the assigned agent in real time.
Webhook & Zapier Sync
Marlie pushes leads into IDX Leads via webhook or Zapier, mapping every key field your CRM needs.
How It Works
Get up and running with IDX Leads in minutes — no coding required.
Connect IDX Leads
Wire Marlie to IDX Leads using Zapier, webhooks, or a CSV-based handoff. Most agents are live in under an hour.
Map Sources & Tags
Choose which call sources map to which IDX Leads pipelines, statuses, and tags so each lead routes correctly.
Marlie Answers The Call
Inbound buyer and seller calls are answered 24/7. Marlie qualifies price, location, and timeline.
Leads Land In IDX Leads
Qualified leads land in IDX Leads with notes and recording links so your follow-up cadence starts immediately.
Built for Real Scenarios
See how businesses use Marlie + IDX Leads to capture more leads and streamline operations.
After-Hours Sign Calls
A buyer drives by a yard sign at 8pm and calls the listed number while the agent is at dinner.
Marlie answers, qualifies buyer fit, books a showing time if appropriate, and creates a lead in IDX Leads tagged Sign Call.
IDX Web Lead Callbacks
A web visitor fills out a property form and calls instead of waiting for the email follow-up.
Marlie picks up, references the property, qualifies budget and timeline, and updates the IDX Leads record so speed-to-lead is real.
Listing Inquiry Hotline
A team runs ads on multiple listings and shares a single inquiry number across agents.
Marlie qualifies each inquiry, routes by area or price band, and pushes the lead into IDX Leads with the right agent and tag attached.
Frequently Asked Questions
Common questions about the Marlie AI + IDX Leads integration.
Does IDX Leads have a public API?
How fast does a new lead show up?
Can Marlie book a showing on a listing?
Will Marlie create duplicate leads in IDX Leads?
Can Marlie tag leads by ad source or campaign?
Are call recordings stored in IDX Leads?
Related Integrations
Marlie AI connects with more than just IDX Leads. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with IDX Leads?
Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.
What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
Get set up in minutes
Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.
