Never Miss a Real Estate Lead — Direct to Follow Up Boss
Marlie AI answers every buyer and seller call 24/7, qualifies the lead, and pushes it to Follow Up Boss with the right source, stage, and action plan attached.
Purpose-built for real estate teams running on Follow Up Boss
In real estate, speed-to-lead is everything. The agent who calls back first usually wins — but that's hard when half your calls come outside of business hours or while you're in a showing.
Marlie AI integrates with Follow Up Boss to make sure every inbound lead gets answered, qualified, and routed into the right action plan instantly. Buyers, sellers, and referrals land in FUB with source attribution, price range, and motivation captured — ready for your agent to follow up.
Also useful: AI receptionist for real estate agents.
What You Get with Marlie + Follow Up Boss
Everything you need to connect your phone calls with Follow Up Boss — fully automated, zero manual work.
Auto-Create Leads
Every call creates a Follow Up Boss Lead with name, phone, email, price range, and whether they're buying or selling.
Action Plan Assignment
Marlie assigns the right action plan based on lead type — buyer, seller, renter, or referral — so FUB does the follow-up automatically.
Source & Tag Attribution
Calls inherit the correct source (Zillow, Realtor.com, sign call, sphere) and tags for clean reporting and campaigns.
Call Notes on the Lead
Full call summary, transcript, and recording link attached to the FUB Lead so your agent is ready before calling back.
Round-Robin Assignment
New calls are assigned to the right agent using FUB's existing routing rules — no manual re-assignment.
Showing & Callback Booking
Marlie can book showings and callbacks, create tasks on the Lead, and notify the assigned agent in real time.
How It Works
Get up and running with Follow Up Boss in minutes — no coding required.
Connect Follow Up Boss
Paste your FUB API key into the Marlie dashboard. One-click connection, no developer needed.
Configure Action Plans
Map buyer, seller, and renter intents to the right FUB action plans, stages, and default tags.
Marlie Answers 24/7
Every inbound sign call, web lead call, and sphere call is answered. Marlie qualifies price range, timeline, and location.
FUB Fires Follow-Up
A new Lead appears in FUB, the action plan kicks off, the assigned agent is notified, and follow-up starts immediately.
Built for Real Scenarios
See how businesses use Marlie + Follow Up Boss to capture more leads and streamline operations.
After-Hours Sign Calls
A buyer sees a yard sign at 9 PM and calls the number. The listing agent is already in bed.
Marlie answers, captures buyer qualification, creates a FUB Lead with Sign Call source, and triggers the buyer action plan so morning follow-up is ready to go.
Team Lead Routing
A 20-agent team needs fair lead distribution without manual triage.
Marlie creates every Lead in FUB and lets FUB's routing rules assign it — every agent gets warm leads with full notes.
ISA Replacement or Augmentation
A team pays an internal ISA $50K+ a year for first-touch qualification.
Marlie handles qualification on every call 24/7, at a fraction of the cost, and the ISA focuses on conversion calls with warm, pre-qualified leads.
Frequently Asked Questions
Common questions about the Marlie AI + Follow Up Boss integration.
How does Marlie connect to Follow Up Boss?
Can Marlie assign the right source to each Lead?
Will Marlie duplicate Leads already in Follow Up Boss?
Can Marlie book a showing on a listing?
Does this work for rental leads too?
Can Marlie handle Spanish-speaking callers?
Related Integrations
Marlie AI connects with more than just Follow Up Boss. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with Follow Up Boss?
Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.
What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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