Never Miss a Real Estate Lead — Direct to Follow Up Boss
Marlie AI answers every buyer and seller call 24/7, qualifies the lead, and pushes it to Follow Up Boss with the right source, stage, and action plan attached.
Purpose-built for real estate teams running on Follow Up Boss
In real estate, speed-to-lead is everything. The agent who calls back first usually wins — but that's hard when half your calls come outside of business hours or while you're in a showing.
Marlie AI integrates with Follow Up Boss to make sure every inbound lead gets answered, qualified, and routed into the right action plan instantly. Buyers, sellers, and referrals land in FUB with source attribution, price range, and motivation captured — ready for your agent to follow up.
What You Get with Marlie + Follow Up Boss
Everything you need to connect your phone calls with Follow Up Boss — fully automated, zero manual work.
Auto-Create Leads
Every call creates a Follow Up Boss Lead with name, phone, email, price range, and whether they're buying or selling.
Action Plan Assignment
Marlie assigns the right action plan based on lead type — buyer, seller, renter, or referral — so FUB does the follow-up automatically.
Source & Tag Attribution
Calls inherit the correct source (Zillow, Realtor.com, sign call, sphere) and tags for clean reporting and campaigns.
Call Notes on the Lead
Full call summary, transcript, and recording link attached to the FUB Lead so your agent is ready before calling back.
Round-Robin Assignment
New calls are assigned to the right agent using FUB's existing routing rules — no manual re-assignment.
Showing & Callback Booking
Marlie can book showings and callbacks, create tasks on the Lead, and notify the assigned agent in real time.
How It Works
Get up and running with Follow Up Boss in minutes — no coding required.
Connect Follow Up Boss
Paste your FUB API key into the Marlie dashboard. One-click connection, no developer needed.
Configure Action Plans
Map buyer, seller, and renter intents to the right FUB action plans, stages, and default tags.
Marlie Answers 24/7
Every inbound sign call, web lead call, and sphere call is answered. Marlie qualifies price range, timeline, and location.
FUB Fires Follow-Up
A new Lead appears in FUB, the action plan kicks off, the assigned agent is notified, and follow-up starts immediately.
Built for Real Scenarios
See how businesses use Marlie + Follow Up Boss to capture more leads and streamline operations.
After-Hours Sign Calls
A buyer sees a yard sign at 9 PM and calls the number. The listing agent is already in bed.
Marlie answers, captures buyer qualification, creates a FUB Lead with Sign Call source, and triggers the buyer action plan so morning follow-up is ready to go.
Team Lead Routing
A 20-agent team needs fair lead distribution without manual triage.
Marlie creates every Lead in FUB and lets FUB's routing rules assign it — every agent gets warm leads with full notes.
ISA Replacement or Augmentation
A team pays an internal ISA $50K+ a year for first-touch qualification.
Marlie handles qualification on every call 24/7, at a fraction of the cost, and the ISA focuses on conversion calls with warm, pre-qualified leads.
Frequently Asked Questions
Common questions about the Marlie AI + Follow Up Boss integration.
How does Marlie connect to Follow Up Boss?
Can Marlie assign the right source to each Lead?
Will Marlie duplicate Leads already in Follow Up Boss?
Can Marlie book a showing on a listing?
Does this work for rental leads too?
Can Marlie handle Spanish-speaking callers?
Other Integrations
Marlie AI connects with more than just Follow Up Boss. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar
Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications
ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data
Shopmonkey
CRM & Data
Buildium
CRM & Data
Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM
Pipedrive
CRM
Zoho CRM
CRM
Close
CRM
Dubsado
CRM
Circle
Community
HoneyBook
CRM
Keap
CRM & Automation
kvCore
Real Estate CRM
17hats
Creative Business CRM
AccuLynx
Field Service CRM
Act!
CRM
Actionstep
Legal CRM
Affinity
CRM
AFrame
Creative Business CRM
AgencyZoom
Insurance CRM
AgentLocator
Real Estate CRM
Agile CRM
CRM
Arbox
Fitness & Studio CRM
Assembly
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Attio
CRM
Autotask
Field Service CRM
Axonaut
Business Management
Bark
Lead Generation
Beacon
Credit Repair CRM
Bigin by Zoho CRM
CRM
Bitrix24
CRM
BONZO
CRM
BoomTown
Real Estate CRM
Booqable
Business Management
Brivity
Real Estate CRM
BrokerEngine
Mortgage CRM
Builder Prime
Field Service CRM
Bullhorn
Recruitment CRM
Capsule CRM
CRM
CASEpeer
Legal CRM
CINC
Real Estate CRM
Clientify
CRM
Clio
Legal CRM
Cloze
CRM
Compass
Real Estate CRM
ConnectWise Manage
Field Service CRM
Copper
CRM
Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM
DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM
DripJobs
Field Service CRM
EZLynx
Insurance CRM
FieldPulse
Field Service CRM
Finmo
Mortgage CRM
folk
CRM
Freshsales Classic
CRM
Freshsales Suite
CRM
Gong
Sales Intelligence
Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM
Holded
Business Management
IDX Leads
Real Estate CRM
iHomefinder
Real Estate CRM
Insightly
CRM
Jackrabbit Class
Fitness & Studio CRM
JobAdder
Recruitment CRM
JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM
Kommo
CRM
Keller Williams Command
Real Estate CRM
Lasso CRM
Homebuilder CRM
Lawmatics
Legal CRM
LeadSimple
Lead Generation
LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications
Little Green Light
Community & Nonprofit CRM
Lofty
Real Estate CRM
Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM
Markate
Field Service CRM
MarketSharp
Field Service CRM
Meet Alfred
Customer Communications
Method CRM
CRM
Microsoft Dynamics 365
CRM
mloflo
Mortgage CRM
MOCO
Business Management
Mojo
Customer Communications
Moxie
Customer Communications
My Music Staff
Creative Business CRM
myRealPage
Real Estate CRM
NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM
NetHunt CRM
CRM
NetSuite
Business Management
noCRM.io
CRM
Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM
OrbisX
Field Service CRM
Outseta
Community & Nonprofit CRM
Pipeline CRM
CRM
PracticePanther
Legal CRM
PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM
Real Geeks
Real Estate CRM
RealScout
Real Estate CRM
Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM
RepairShopr
Field Service CRM
REsimpli
Lead Generation
respond.io
Customer Communications
Rex
Real Estate CRM
Salesmate
CRM
ServiceM8
Field Service CRM
Sierra Interactive
Real Estate CRM
Spark Membership
Fitness & Studio CRM
Streak
CRM
Studio Pro
Creative Business CRM
SugarAI
CRM
Superchat
Customer Communications
Syncro
Field Service CRM
Teamleader Focus
Business Management
Thryv
CRM
Time To Pet
Pet Care CRM
Tint Wiz
Field Service CRM
Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM
Vitally
CRM
VSCO Workspace
Creative Business CRM
Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM
WhatConverts
Lead Generation
Wise Agent
Real Estate CRM
Wodify Core
Fitness & Studio CRM
Zendesk Sell
CRM
Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with Follow Up Boss?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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