Turn Every Call Into A folk Contact And Interaction
Marlie AI answers your inbound calls, qualifies the conversation, and creates contacts in folk with the right groups, custom fields, and interaction history attached.
A relationship-first CRM deserves a relationship-first phone agent
folk is built around the way modern relationship-driven teams actually work — clean groups, custom fields, lightweight automations, and a focus on context over rigid pipelines. The piece most teams still don't have is a way to capture every phone conversation into folk without manual entry.
Marlie AI is that capture layer. Inbound calls are answered, qualified, and pushed into folk as contacts in the right group with custom fields populated, interactions logged, and a transcript attached. Whether it's a partner intro, an inbound sales call, or a returning prospect, folk reflects what actually happened on the call — automatically.
What You Get with Marlie + folk
Everything you need to connect your phone calls with folk — fully automated, zero manual work.
Auto-Create Contacts
Every inbound caller becomes a folk contact with name, phone, email, and the qualifying details Marlie collected.
Smart Group Routing
Calls land in the right folk group — partners, customers, prospects, investors — based on the intent of the conversation.
Interaction Logging
Each call is logged as an interaction on the contact with a summary, outcome, and a link back to the recording.
Custom Field Mapping
Map qualifying answers — company, role, intent, source — into folk custom fields for clean segmentation and views.
Smart Deduplication
Returning callers update existing folk contacts so your relationship history stays intact and clean.
Real-Time Sync
Contacts and interactions appear in folk within seconds of the call ending — your CRM never lags behind reality.
How It Works
Get up and running with folk in minutes — no coding required.
Connect folk
Authenticate folk from the Marlie dashboard using folk's developer API. No engineering required.
Map Groups & Fields
Choose which folk groups Marlie writes to based on call intent, and map call answers to your folk custom fields.
Marlie Handles The Call
Inbound calls are answered, qualified, and the right group and field values are determined from the conversation.
folk Stays Up To Date
New contacts, interactions, and updates flow into folk in real time — no copying, no follow-up data entry.
Built for Real Scenarios
See how businesses use Marlie + folk to capture more leads and streamline operations.
Founder & Investor Intros
A founder uses folk to manage investors and partners — but inbound intro calls never get logged, and follow-ups slip.
Marlie answers each intro call, captures who the person is and what was discussed, and creates a contact in the right folk group with an interaction summary attached.
Inbound Sales For A Modern Team
A small B2B team uses folk for sales but doesn't want a heavyweight CRM. Inbound calls are still missed during the day.
Marlie qualifies inbound prospects, logs a structured interaction in folk, and tags the contact for the right follow-up sequence.
Agency & Consultancy Network
An agency uses folk to manage clients, partners, and freelancers, all in different groups.
Marlie identifies the caller's relationship to the business, logs the call to the right folk group, and updates custom fields like project and engagement type automatically.
Frequently Asked Questions
Common questions about the Marlie AI + folk integration.
Does folk have a public API?
Can Marlie put new contacts in the right folk group?
Will Marlie create duplicate contacts in folk?
Can I map call data to folk custom fields?
Are call recordings stored inside folk?
Will this work with multiple folk workspaces?
Other Integrations
Marlie AI connects with more than just folk. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar
Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications
ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data
Shopmonkey
CRM & Data
Buildium
CRM & Data
Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM
Pipedrive
CRM
Zoho CRM
CRM
Follow Up Boss
Real Estate CRM
Close
CRM
Dubsado
CRM
Circle
Community
HoneyBook
CRM
Keap
CRM & Automation
kvCore
Real Estate CRM
17hats
Creative Business CRM
AccuLynx
Field Service CRM
Act!
CRM
Actionstep
Legal CRM
Affinity
CRM
AFrame
Creative Business CRM
AgencyZoom
Insurance CRM
AgentLocator
Real Estate CRM
Agile CRM
CRM
Arbox
Fitness & Studio CRM
Assembly
CRM
Attio
CRM
Autotask
Field Service CRM
Axonaut
Business Management
Bark
Lead Generation
Beacon
Credit Repair CRM
Bigin by Zoho CRM
CRM
Bitrix24
CRM
BONZO
CRM
BoomTown
Real Estate CRM
Booqable
Business Management
Brivity
Real Estate CRM
BrokerEngine
Mortgage CRM
Builder Prime
Field Service CRM
Bullhorn
Recruitment CRM
Capsule CRM
CRM
CASEpeer
Legal CRM
CINC
Real Estate CRM
Clientify
CRM
Clio
Legal CRM
Cloze
CRM
Compass
Real Estate CRM
ConnectWise Manage
Field Service CRM
Copper
CRM
Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM
DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM
DripJobs
Field Service CRM
EZLynx
Insurance CRM
FieldPulse
Field Service CRM
Finmo
Mortgage CRM
Freshsales Classic
CRM
Freshsales Suite
CRM
Gong
Sales Intelligence
Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM
Holded
Business Management
IDX Leads
Real Estate CRM
iHomefinder
Real Estate CRM
Insightly
CRM
Jackrabbit Class
Fitness & Studio CRM
JobAdder
Recruitment CRM
JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM
Kommo
CRM
Keller Williams Command
Real Estate CRM
Lasso CRM
Homebuilder CRM
Lawmatics
Legal CRM
LeadSimple
Lead Generation
LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications
Little Green Light
Community & Nonprofit CRM
Lofty
Real Estate CRM
Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM
Markate
Field Service CRM
MarketSharp
Field Service CRM
Meet Alfred
Customer Communications
Method CRM
CRM
Microsoft Dynamics 365
CRM
mloflo
Mortgage CRM
MOCO
Business Management
Mojo
Customer Communications
Moxie
Customer Communications
My Music Staff
Creative Business CRM
myRealPage
Real Estate CRM
NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM
NetHunt CRM
CRM
NetSuite
Business Management
noCRM.io
CRM
Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM
OrbisX
Field Service CRM
Outseta
Community & Nonprofit CRM
Pipeline CRM
CRM
PracticePanther
Legal CRM
PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM
Real Geeks
Real Estate CRM
RealScout
Real Estate CRM
Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM
RepairShopr
Field Service CRM
REsimpli
Lead Generation
respond.io
Customer Communications
Rex
Real Estate CRM
Salesmate
CRM
ServiceM8
Field Service CRM
Sierra Interactive
Real Estate CRM
Spark Membership
Fitness & Studio CRM
Streak
CRM
Studio Pro
Creative Business CRM
SugarAI
CRM
Superchat
Customer Communications
Syncro
Field Service CRM
Teamleader Focus
Business Management
Thryv
CRM
Time To Pet
Pet Care CRM
Tint Wiz
Field Service CRM
Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM
Vitally
CRM
VSCO Workspace
Creative Business CRM
Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM
WhatConverts
Lead Generation
Wise Agent
Real Estate CRM
Wodify Core
Fitness & Studio CRM
Zendesk Sell
CRM
Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with folk?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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