folk logo
Modern CRM Integration

Turn Every Call Into A folk Contact And Interaction

Marlie AI answers your inbound calls, qualifies the conversation, and creates contacts in folk with the right groups, custom fields, and interaction history attached.

A relationship-first CRM deserves a relationship-first phone agent

A relationship-first CRM deserves a relationship-first phone agent

folk is built around the way modern relationship-driven teams actually work — clean groups, custom fields, lightweight automations, and a focus on context over rigid pipelines. The piece most teams still don't have is a way to capture every phone conversation into folk without manual entry.

Marlie AI is that capture layer. Inbound calls are answered, qualified, and pushed into folk as contacts in the right group with custom fields populated, interactions logged, and a transcript attached. Whether it's a partner intro, an inbound sales call, or a returning prospect, folk reflects what actually happened on the call — automatically.

What You Get with Marlie + folk

Everything you need to connect your phone calls with folk — fully automated, zero manual work.

Auto-Create Contacts

Every inbound caller becomes a folk contact with name, phone, email, and the qualifying details Marlie collected.

Smart Group Routing

Calls land in the right folk group — partners, customers, prospects, investors — based on the intent of the conversation.

Interaction Logging

Each call is logged as an interaction on the contact with a summary, outcome, and a link back to the recording.

Custom Field Mapping

Map qualifying answers — company, role, intent, source — into folk custom fields for clean segmentation and views.

Smart Deduplication

Returning callers update existing folk contacts so your relationship history stays intact and clean.

Real-Time Sync

Contacts and interactions appear in folk within seconds of the call ending — your CRM never lags behind reality.

How It Works

Get up and running with folk in minutes — no coding required.

1

Connect folk

Authenticate folk from the Marlie dashboard using folk's developer API. No engineering required.

2

Map Groups & Fields

Choose which folk groups Marlie writes to based on call intent, and map call answers to your folk custom fields.

3

Marlie Handles The Call

Inbound calls are answered, qualified, and the right group and field values are determined from the conversation.

4

folk Stays Up To Date

New contacts, interactions, and updates flow into folk in real time — no copying, no follow-up data entry.

Built for Real Scenarios

See how businesses use Marlie + folk to capture more leads and streamline operations.

Founder & Investor Intros

Scenario

A founder uses folk to manage investors and partners — but inbound intro calls never get logged, and follow-ups slip.

Outcome

Marlie answers each intro call, captures who the person is and what was discussed, and creates a contact in the right folk group with an interaction summary attached.

Inbound Sales For A Modern Team

Scenario

A small B2B team uses folk for sales but doesn't want a heavyweight CRM. Inbound calls are still missed during the day.

Outcome

Marlie qualifies inbound prospects, logs a structured interaction in folk, and tags the contact for the right follow-up sequence.

Agency & Consultancy Network

Scenario

An agency uses folk to manage clients, partners, and freelancers, all in different groups.

Outcome

Marlie identifies the caller's relationship to the business, logs the call to the right folk group, and updates custom fields like project and engagement type automatically.

Frequently Asked Questions

Common questions about the Marlie AI + folk integration.

Does folk have a public API?

Yes. folk publishes a developer API that supports contacts, groups, interactions, and custom fields — Marlie connects to it directly.

Can Marlie put new contacts in the right folk group?

Yes. You map call intents to folk groups in the Marlie dashboard, so partner calls land in the partners group, prospect calls in sales, and so on.

Will Marlie create duplicate contacts in folk?

No. Marlie matches inbound callers to existing folk contacts by phone and email, and updates the existing record instead of duplicating it.

Can I map call data to folk custom fields?

Yes. Any qualifying answer Marlie captures — company, role, source, intent — can be mapped to a folk custom field for clean filtering and views.

Are call recordings stored inside folk?

Recordings stay in Marlie. The folk interaction includes the transcript, a summary, and a deep link back to the recording.

Will this work with multiple folk workspaces?

Yes. You can connect Marlie to the workspace each phone number should write to, so calls always end up in the right tenant.

Ready to connect Marlie AI with folk?

Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.

What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
Easy onboarding

Get set up in minutes

Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.

    Marlie AI + folk Integration | AI Receptionist For Modern Relationship CRM