Cloze logo
Relationship CRM Integration

Keep Cloze In Sync With Every Phone Call

Marlie AI answers your calls, captures the conversation, and pushes structured notes into Cloze People and Projects so your relationship history is always complete.

Stop losing relationship context to missed calls

Stop losing relationship context to missed calls

Cloze is the relationship CRM that auto-aggregates email, calendar, and social activity into one timeline per person. The blind spot is the phone — every unlogged call is a gap in your relationship history.

Marlie AI fills that gap. Inbound calls are answered, transcribed, and pushed into Cloze as activities on the right Person and Project, with follow-up reminders, key topics, and next steps captured automatically. Your Cloze timeline stays complete, even for the calls you didn't take.

What You Get with Marlie + Cloze

Everything you need to connect your phone calls with Cloze — fully automated, zero manual work.

People & Project Logging

Every call is logged as an activity on the right Cloze Person and matched to the relevant Project automatically.

New Contact Creation

First-time callers become new People in Cloze with phone, email, and conversation context pre-filled.

Follow-Up Reminders

Marlie captures next-step commitments from the call and creates Cloze reminders so nothing slips.

Topic & Keyword Tagging

Important topics, products, and projects mentioned on the call are tagged on the Cloze record for fast recall.

After-Hours Coverage

Marlie answers calls outside of business hours so your relationship pipeline never has dark zones.

Smart Deduplication

Returning callers are matched to existing Cloze People so your timeline stays clean and continuous.

How It Works

Get up and running with Cloze in minutes — no coding required.

1

Connect Cloze

Pair Marlie with your Cloze account through Zapier, webhooks, or a CSV bridge — Cloze does not currently expose a public API.

2

Map People, Projects & Tags

Tell Marlie which Cloze fields, project mappings, and reminder defaults to use when logging new calls.

3

Marlie Answers & Qualifies

Inbound calls are answered 24/7. Marlie qualifies the caller and identifies the matching Cloze Person.

4

Activity Lands In Cloze

A structured activity, summary, and follow-up reminder appear on the right Person and Project in your Cloze timeline.

Built for Real Scenarios

See how businesses use Marlie + Cloze to capture more leads and streamline operations.

Real Estate Agents

Scenario

An agent uses Cloze to manage their sphere of influence but loses calls during showings.

Outcome

Marlie answers, qualifies the caller, logs the conversation against their Cloze Person, and creates a callback reminder for after the showing.

Boutique Advisors

Scenario

A wealth advisor needs every client touchpoint logged for compliance and relationship continuity.

Outcome

Marlie captures every call, attaches it to the right client in Cloze with topics and next steps tagged, and surfaces the activity in the timeline.

Founders & Operators

Scenario

A founder uses Cloze to manage investor and partner relationships but can't take every inbound call.

Outcome

Marlie qualifies each caller, identifies who they are in Cloze, and logs the conversation with priority reminders so follow-up never gets dropped.

Frequently Asked Questions

Common questions about the Marlie AI + Cloze integration.

Does Cloze have a public API for direct integration?

Cloze does not currently publish a public REST API. Marlie integrates via Zapier, webhooks, and CSV bridges so call data still lands cleanly in Cloze.

How are call notes pushed into Cloze?

Marlie sends the structured call summary through your chosen bridge (Zapier or webhook). The note attaches to the right Person and Project in Cloze.

Will Marlie create duplicate People in Cloze?

No. Marlie matches callers by phone and email before logging, so existing People get a new activity instead of a duplicate record.

Can Marlie create follow-up reminders in Cloze?

Yes. Marlie captures next-step commitments from the conversation and creates Cloze reminders with the right due date and Person.

Does this work for after-hours calls?

Yes. Marlie covers 24/7 inbound — every after-hours call is answered, qualified, and logged into Cloze just like daytime calls.

Are call recordings stored in Cloze?

Transcripts and summaries are written to the Cloze activity. Full audio recordings stay in Marlie and are linked from the note.

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Marlie AI connects with more than just Cloze. Explore our other integrations.

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What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
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    Marlie AI + Cloze Integration | AI Phone Agent For Relationship CRM