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SMB CRM Integration

Turn Every Call Into A Capsule Contact And Opportunity

Marlie AI answers your calls, qualifies the caller, and pushes People, Organisations, and Opportunities into Capsule CRM — so your pipeline keeps moving without manual data entry.

A clean, simple AI receptionist for Capsule CRM users

A clean, simple AI receptionist for Capsule CRM users

Capsule CRM is the system of record for tens of thousands of small businesses — clean, simple, and easy to keep tidy. The challenge is that phone calls almost never make it into the system. Reps forget to log calls, leads come in after hours, and pipeline data goes stale.

Marlie AI takes care of it for you. Inbound calls are answered, qualified, and pushed into Capsule as People, Organisations, and Opportunities, with call summaries logged on the contact. Your sales pipeline stays accurate and your team works clean data.

What You Get with Marlie + Capsule CRM

Everything you need to connect your phone calls with Capsule CRM — fully automated, zero manual work.

Auto-Create People & Organisations

New callers become Capsule People and Organisations automatically, with phone, email, and qualifying data pre-filled.

Opportunity Creation

Qualified callers spawn Opportunities in the right Capsule pipeline and milestone, with estimated value from the call.

Call History On The Contact

Every call is logged on the Capsule person with summary, transcript, and a link to the recording for easy review.

Tag-Based Routing

Marlie applies the right Capsule tags so existing automation, segments, and follow-up rules fire automatically.

Smart Deduplication

Returning callers are matched to existing People and Organisations so your Capsule database stays clean.

Custom Field Mapping

Map any qualification answer to any Capsule custom field for clean reporting and segmentation.

How It Works

Get up and running with Capsule CRM in minutes — no coding required.

1

Connect Capsule

Authenticate Capsule from the Marlie dashboard via API token. Works with all paid Capsule plans that have API access.

2

Map Pipelines & Tags

Choose which Capsule sales pipeline new Opportunities land in, set milestone routing per intent, and map tags and custom fields.

3

Marlie Handles The Call

Inbound calls are answered 24/7. Marlie qualifies, captures the data your CRM needs, and books callbacks where appropriate.

4

Capsule Stays In Sync

New People, Organisations, and Opportunities appear in Capsule within seconds of the call ending — no manual data entry.

Built for Real Scenarios

See how businesses use Marlie + Capsule CRM to capture more leads and streamline operations.

Small Sales Teams

Scenario

A 5-rep sales team takes 30+ calls a day and rarely logs them all in Capsule.

Outcome

Marlie creates a clean Capsule record for every call automatically — opportunities, notes, and tags — so reps spend their time selling.

After-Hours Lead Capture

Scenario

A B2B services business gets prospect calls outside of business hours.

Outcome

Marlie qualifies the lead, books a callback, and stages an Opportunity in Capsule so the team has fresh pipeline first thing in the morning.

Multi-Pipeline Operations

Scenario

A business runs different Capsule pipelines for new business, renewals, and partnerships.

Outcome

Marlie routes Opportunities to the correct pipeline based on call intent — no manual sorting or re-tagging required.

Frequently Asked Questions

Common questions about the Marlie AI + Capsule CRM integration.

Which Capsule plans support Marlie?

All paid Capsule plans with API access — Starter, Growth, Advanced, and Ultimate — work with Marlie.

How does Marlie connect to Capsule?

Marlie uses the Capsule developer API. You generate an API token from your Capsule account, paste it into the Marlie dashboard, and you're connected.

Will Marlie create duplicate People in Capsule?

No. Marlie matches callers to existing People by phone and email and adds the call as a note on the existing record instead.

Can Marlie create Opportunities in specific pipelines?

Yes. You can route Opportunities to any Capsule sales pipeline and starting milestone, with different rules for different call intents.

Can Marlie populate Capsule custom fields?

Yes. Map any call data point to any Capsule custom field from the Marlie dashboard — no code required.

Are call recordings stored in Capsule?

Transcripts and summaries are written to the Capsule person record. Full recordings stay in Marlie and are linked from the note.

Other Integrations

Marlie AI connects with more than just Capsule CRM. Explore our other integrations.

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Markate

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MarketSharp

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mloflo logo

mloflo

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Moxie logo

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myRealPage

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noCRM.io logo

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Odoo ERP Self Hosted logo

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OrbisX

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Outseta

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PushPress logo

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What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
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    Marlie AI + Capsule CRM Integration | AI Receptionist For Small Business CRM