Bitrix24 logo
CRM Integration

Every Call, Logged As A Bitrix24 Lead Or Deal

Marlie AI answers your calls, qualifies the caller, and creates Leads, Deals, Contacts, and Activities in Bitrix24 — so your CRM and your team see real-time call activity without manual entry.

AI phone coverage for the all-in-one Bitrix24 stack

AI phone coverage for the all-in-one Bitrix24 stack

Bitrix24 is the rare platform that combines CRM, tasks, project management, and telephony in one place. The downside is that as the suite grows, manual call logging becomes the weak link — reps don't enter calls, deals stall, and the CRM stops reflecting reality.

Marlie AI plugs that hole. Every inbound call is answered, qualified, and pushed into Bitrix24 as a Lead or Deal with the right pipeline, stage, source, and assigned user. Activities are created on the Contact, workflows fire automatically, and your team sees pipeline movement the moment a call ends.

What You Get with Marlie + Bitrix24

Everything you need to connect your phone calls with Bitrix24 — fully automated, zero manual work.

Auto-Create Leads & Deals

Every inbound caller becomes a Bitrix24 Lead or Deal in the right pipeline and stage based on call intent.

Contact & Company Sync

Bitrix24 Contacts and Companies are created or updated with name, phone, email, and qualifying data captured on the call.

Call Activity Logging

Every call is logged as a Bitrix24 Activity on the Contact with summary, transcript, and recording link attached.

Workflow Triggers

Lead or Deal creation triggers Bitrix24 automation rules so follow-up tasks, emails, and notifications fire automatically.

User & Team Routing

New Leads and Deals are assigned to the right Bitrix24 user or department based on call intent or campaign.

Multi-Pipeline Support

Different call types route to different Bitrix24 pipelines — sales, support, partnerships — with stage rules per pipeline.

How It Works

Get up and running with Bitrix24 in minutes — no coding required.

1

Connect Bitrix24

Authenticate Bitrix24 from the Marlie dashboard via OAuth. Works with cloud and on-premise Bitrix24 accounts.

2

Map Pipelines & Fields

Pick which pipeline new Deals land in, configure stage routing by call intent, and map custom fields to call data.

3

Marlie Handles The Call

Inbound calls are answered 24/7. Marlie qualifies the caller, captures details, and detects deal intent.

4

Bitrix24 Updates Live

New Leads, Deals, Contacts, and Activities appear in Bitrix24 within seconds. Workflows and notifications fire automatically.

Built for Real Scenarios

See how businesses use Marlie + Bitrix24 to capture more leads and streamline operations.

International Sales Teams

Scenario

A distributed sales team uses Bitrix24 across regions and needs consistent call capture in multiple languages.

Outcome

Marlie answers in the caller's language, qualifies the lead, and creates a Deal in Bitrix24 routed to the right regional rep.

Service & Support Lines

Scenario

A business runs separate sales and support phone lines but logs both into Bitrix24.

Outcome

Each line gets its own Marlie flow. Sales calls create Deals, support calls open Activities or trigger Bitrix24 ticket workflows automatically.

Replacing Manual Call Logging

Scenario

Reps complain about logging every call into Bitrix24 and adoption is dropping.

Outcome

Marlie logs every call automatically with full notes and transcripts. Reps spend their time selling and the CRM stays accurate.

Frequently Asked Questions

Common questions about the Marlie AI + Bitrix24 integration.

Does Marlie work with cloud and on-premise Bitrix24?

Yes. Marlie integrates via the Bitrix24 REST API which is available on both cloud accounts and self-hosted on-premise installations.

Which Bitrix24 plans are supported?

Any Bitrix24 plan with API access and CRM automation enabled — typically Standard and above on the cloud editions.

Can Marlie create both Leads and Deals?

Yes. You can configure whether unqualified callers create Leads and qualified callers create Deals, or push everything straight to Deals — your call.

Will Marlie respect my Bitrix24 routing rules?

Yes. New records can be assigned to specific users or routed via your existing Bitrix24 routing logic so ownership stays consistent.

Can workflows and automation rules trigger from Marlie calls?

Yes. Lead or Deal creation in Bitrix24 fires your existing workflow rules — emails, tasks, notifications — exactly as if a human created the record.

Are call recordings stored in Bitrix24?

Transcripts and summaries are written to the Bitrix24 Activity. Full recordings stay in Marlie and are linked from the Activity record.

Other Integrations

Marlie AI connects with more than just Bitrix24. Explore our other integrations.

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Gmail logo

Gmail

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Outlook logo

Outlook

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Google Calendar logo

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Calendly

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Slack logo

Slack

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Microsoft Teams logo

Microsoft Teams

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Discord logo

Discord

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Telegram logo

Telegram

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WhatsApp

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Shopmonkey logo

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Stripe logo

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Payments

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Square

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Square Appointments logo

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Zoho CRM

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Keap

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kvCore logo

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17hats logo

17hats

Creative Business CRM

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AccuLynx

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Act! logo

Act!

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Actionstep logo

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Affinity logo

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AFrame logo

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AgencyZoom

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AgentLocator logo

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Agile CRM logo

Agile CRM

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Arbox logo

Arbox

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Assembly

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Attio logo

Attio

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Autotask logo

Autotask

Field Service CRM

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Axonaut

Business Management

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Lead Generation

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Beacon

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Bigin by Zoho CRM

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BONZO logo

BONZO

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BoomTown logo

BoomTown

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Booqable

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Brivity logo

Brivity

Real Estate CRM

BrokerEngine logo

BrokerEngine

Mortgage CRM

Builder Prime logo

Builder Prime

Field Service CRM

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Bullhorn

Recruitment CRM

Capsule CRM logo

Capsule CRM

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CASEpeer logo

CASEpeer

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CINC logo

CINC

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Clientify logo

Clientify

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Clio logo

Clio

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Cloze logo

Cloze

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Compass logo

Compass

Real Estate CRM

ConnectWise Manage logo

ConnectWise Manage

Field Service CRM

Copper logo

Copper

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Credit Repair Cloud

Credit Repair CRM

Curb Hero logo

Curb Hero

Real Estate CRM

Daylite logo

Daylite

CRM

DisputeFox logo

DisputeFox

Credit Repair CRM

Dotloop logo

Dotloop

Real Estate CRM

DripJobs logo

DripJobs

Field Service CRM

EZLynx logo

EZLynx

Insurance CRM

FieldPulse logo

FieldPulse

Field Service CRM

Finmo logo

Finmo

Mortgage CRM

folk logo

folk

CRM

Freshsales Classic logo

Freshsales Classic

CRM

Freshsales Suite logo

Freshsales Suite

CRM

Gong logo

Gong

Sales Intelligence

Gymdesk logo

Gymdesk

Fitness & Studio CRM

GymMaster logo

GymMaster

Fitness & Studio CRM

Holded logo

Holded

Business Management

IDX Leads logo

IDX Leads

Real Estate CRM

iHomefinder logo

iHomefinder

Real Estate CRM

Insightly logo

Insightly

CRM

Jackrabbit Class logo

Jackrabbit Class

Fitness & Studio CRM

JobAdder logo

JobAdder

Recruitment CRM

JobNimbus logo

JobNimbus

Field Service CRM

Keystone Academic Solutions logo

Keystone Academic Solutions

Education CRM

Kommo logo

Kommo

CRM

Keller Williams Command logo

Keller Williams Command

Real Estate CRM

Lasso CRM logo

Lasso CRM

Homebuilder CRM

Lawmatics logo

Lawmatics

Legal CRM

LeadSimple logo

LeadSimple

Lead Generation

LeadSquared logo

LeadSquared

CRM

Leap CRM logo

Leap CRM

Field Service CRM

Less Annoying CRM logo

Less Annoying CRM

CRM

Levitate logo

Levitate

Customer Communications

Little Green Light logo

Little Green Light

Community & Nonprofit CRM

Lofty logo

Lofty

Real Estate CRM

Luxury Presence logo

Luxury Presence

Real Estate CRM

MaidCentral logo

MaidCentral

Field Service CRM

Markate logo

Markate

Field Service CRM

MarketSharp logo

MarketSharp

Field Service CRM

Meet Alfred logo

Meet Alfred

Customer Communications

Method CRM logo

Method CRM

CRM

Microsoft Dynamics 365 logo

Microsoft Dynamics 365

CRM

mloflo logo

mloflo

Mortgage CRM

MOCO logo

MOCO

Business Management

Mojo logo

Mojo

Customer Communications

Moxie logo

Moxie

Customer Communications

My Music Staff logo

My Music Staff

Creative Business CRM

myRealPage logo

myRealPage

Real Estate CRM

NationBuilder logo

NationBuilder

Community & Nonprofit CRM

NeonCRM logo

NeonCRM

Community & Nonprofit CRM

NetHunt CRM logo

NetHunt CRM

CRM

NetSuite logo

NetSuite

Business Management

noCRM.io logo

noCRM.io

CRM

Nutshell logo

Nutshell

CRM

Odoo CRM logo

Odoo CRM

Business Management

Odoo ERP Self Hosted logo

Odoo ERP Self Hosted

Business Management

OfficeRnD logo

OfficeRnD

Coworking CRM

OnePageCRM logo

OnePageCRM

CRM

OrbisX logo

OrbisX

Field Service CRM

Outseta logo

Outseta

Community & Nonprofit CRM

Pipeline CRM logo

Pipeline CRM

CRM

PracticePanther logo

PracticePanther

Legal CRM

PropertyRadar logo

PropertyRadar

Lead Generation

PushPress logo

PushPress

Fitness & Studio CRM

Ramsey Pro Portal logo

Ramsey Pro Portal

Real Estate CRM

Real Geeks logo

Real Geeks

Real Estate CRM

RealScout logo

RealScout

Real Estate CRM

Recruit CRM logo

Recruit CRM

Recruitment CRM

Redtail CRM logo

Redtail CRM

Wealth Management CRM

RepairShopr logo

RepairShopr

Field Service CRM

REsimpli logo

REsimpli

Lead Generation

respond.io logo

respond.io

Customer Communications

Rex logo

Rex

Real Estate CRM

Salesmate logo

Salesmate

CRM

ServiceM8 logo

ServiceM8

Field Service CRM

Sierra Interactive logo

Sierra Interactive

Real Estate CRM

Spark Membership logo

Spark Membership

Fitness & Studio CRM

Streak logo

Streak

CRM

Studio Pro logo

Studio Pro

Creative Business CRM

SugarAI logo

SugarAI

CRM

Superchat logo

Superchat

Customer Communications

Syncro logo

Syncro

Field Service CRM

Teamleader Focus logo

Teamleader Focus

Business Management

Thryv logo

Thryv

CRM

Time To Pet logo

Time To Pet

Pet Care CRM

Tint Wiz logo

Tint Wiz

Field Service CRM

Urable logo

Urable

Auto Detailing CRM

vcita logo

vcita

CRM

Virtuous logo

Virtuous

Community & Nonprofit CRM

Vitally logo

Vitally

CRM

VSCO Workspace logo

VSCO Workspace

Creative Business CRM

Wealthbox logo

Wealthbox

Wealth Management CRM

WellnessLiving logo

WellnessLiving

Fitness & Studio CRM

WhatConverts logo

WhatConverts

Lead Generation

Wise Agent logo

Wise Agent

Real Estate CRM

Wodify Core logo

Wodify Core

Fitness & Studio CRM

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Zendesk Sell

CRM

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Zillow Tech Connect

Lead Generation

Ready to connect Marlie AI with Bitrix24?

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What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
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    Marlie AI + Bitrix24 Integration | AI Receptionist For CRM, Tasks, And Telephony