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CRM Integration

Every Call, Logged As A Bitrix24 Lead Or Deal

Marlie AI answers your calls, qualifies the caller, and creates Leads, Deals, Contacts, and Activities in Bitrix24 — so your CRM and your team see real-time call activity without manual entry.

AI phone coverage for the all-in-one Bitrix24 stack

AI phone coverage for the all-in-one Bitrix24 stack

Bitrix24 is the rare platform that combines CRM, tasks, project management, and telephony in one place. The downside is that as the suite grows, manual call logging becomes the weak link — reps don't enter calls, deals stall, and the CRM stops reflecting reality.

Marlie AI plugs that hole. Every inbound call is answered, qualified, and pushed into Bitrix24 as a Lead or Deal with the right pipeline, stage, source, and assigned user. Activities are created on the Contact, workflows fire automatically, and your team sees pipeline movement the moment a call ends.

What You Get with Marlie + Bitrix24

Everything you need to connect your phone calls with Bitrix24 — fully automated, zero manual work.

Auto-Create Leads & Deals

Every inbound caller becomes a Bitrix24 Lead or Deal in the right pipeline and stage based on call intent.

Contact & Company Sync

Bitrix24 Contacts and Companies are created or updated with name, phone, email, and qualifying data captured on the call.

Call Activity Logging

Every call is logged as a Bitrix24 Activity on the Contact with summary, transcript, and recording link attached.

Workflow Triggers

Lead or Deal creation triggers Bitrix24 automation rules so follow-up tasks, emails, and notifications fire automatically.

User & Team Routing

New Leads and Deals are assigned to the right Bitrix24 user or department based on call intent or campaign.

Multi-Pipeline Support

Different call types route to different Bitrix24 pipelines — sales, support, partnerships — with stage rules per pipeline.

How It Works

Get up and running with Bitrix24 in minutes — no coding required.

1

Connect Bitrix24

Authenticate Bitrix24 from the Marlie dashboard via OAuth. Works with cloud and on-premise Bitrix24 accounts.

2

Map Pipelines & Fields

Pick which pipeline new Deals land in, configure stage routing by call intent, and map custom fields to call data.

3

Marlie Handles The Call

Inbound calls are answered 24/7. Marlie qualifies the caller, captures details, and detects deal intent.

4

Bitrix24 Updates Live

New Leads, Deals, Contacts, and Activities appear in Bitrix24 within seconds. Workflows and notifications fire automatically.

Built for Real Scenarios

See how businesses use Marlie + Bitrix24 to capture more leads and streamline operations.

International Sales Teams

Scenario

A distributed sales team uses Bitrix24 across regions and needs consistent call capture in multiple languages.

Outcome

Marlie answers in the caller's language, qualifies the lead, and creates a Deal in Bitrix24 routed to the right regional rep.

Service & Support Lines

Scenario

A business runs separate sales and support phone lines but logs both into Bitrix24.

Outcome

Each line gets its own Marlie flow. Sales calls create Deals, support calls open Activities or trigger Bitrix24 ticket workflows automatically.

Replacing Manual Call Logging

Scenario

Reps complain about logging every call into Bitrix24 and adoption is dropping.

Outcome

Marlie logs every call automatically with full notes and transcripts. Reps spend their time selling and the CRM stays accurate.

Frequently Asked Questions

Common questions about the Marlie AI + Bitrix24 integration.

Does Marlie work with cloud and on-premise Bitrix24?

Yes. Marlie integrates via the Bitrix24 REST API which is available on both cloud accounts and self-hosted on-premise installations.

Which Bitrix24 plans are supported?

Any Bitrix24 plan with API access and CRM automation enabled — typically Standard and above on the cloud editions.

Can Marlie create both Leads and Deals?

Yes. You can configure whether unqualified callers create Leads and qualified callers create Deals, or push everything straight to Deals — your call.

Will Marlie respect my Bitrix24 routing rules?

Yes. New records can be assigned to specific users or routed via your existing Bitrix24 routing logic so ownership stays consistent.

Can workflows and automation rules trigger from Marlie calls?

Yes. Lead or Deal creation in Bitrix24 fires your existing workflow rules — emails, tasks, notifications — exactly as if a human created the record.

Are call recordings stored in Bitrix24?

Transcripts and summaries are written to the Bitrix24 Activity. Full recordings stay in Marlie and are linked from the Activity record.

Ready to connect Marlie AI with Bitrix24?

Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.

What Our Customers Say

Marlie has dramatically improved our reservation process, reducing missed calls by 40%.

Texas de Brazil Steakhouse

Our takeout orders increased by 25% since implementing Marlie to handle busy call times.

Burning Rice Restaurant

Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.

SoHo Driving School

Marlie has become an essential part of our customer service strategy across all our places.

Weiman Maclise Restaurant Group

The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.

Restaurant Powered by Shopify
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    Marlie AI + Bitrix24 Integration | AI Receptionist For CRM, Tasks, And Telephony