Turn Every Call Into A Bigin Pipeline Move
Marlie AI answers your calls, qualifies leads, and pushes Contacts and Pipeline records into Bigin by Zoho — so your sales pipeline is always current without anyone logging a call manually.
Pipeline-first AI receptionist for Bigin users
Bigin keeps small business sales simple by focusing on the pipeline — not bloated CRM features. The catch is the same as every CRM: it only works if every lead and call actually lands inside it. Phone calls are usually where that breaks down.
Marlie AI fills the gap. Inbound calls are answered, qualified, and pushed into Bigin as Contacts and Pipeline records with stage, source, and notes already filled in. Your team opens Bigin to a clean pipeline that reflects real call activity from the last 24 hours.
Also useful: CRM and Zapier integrations.
What You Get with Marlie + Bigin by Zoho CRM
Everything you need to connect your phone calls with Bigin by Zoho CRM — fully automated, zero manual work.
Auto-Create Contacts
Every inbound caller becomes a Bigin Contact with name, phone, email, and the qualifying data Marlie collected.
Pipeline & Stage Routing
Qualified callers are pushed into the right Bigin Pipeline at the right starting stage based on intent and call outcome.
Call Logging As Activities
Every call is logged as a Bigin activity with summary, transcript, and recording link attached to the Contact.
Custom Field Mapping
Map qualifying answers — service, budget, urgency, source — into Bigin custom fields for clean segmentation and reporting.
Smart Deduplication
Returning callers update existing Bigin Contacts instead of creating duplicates, preserving Pipeline history.
Real-Time Sync
Contacts and Pipeline records appear in Bigin within seconds of the call ending — your team sees movement live.
How It Works
Get up and running with Bigin by Zoho CRM in minutes — no coding required.
Connect Bigin
Authenticate Bigin from the Marlie dashboard via Zoho OAuth. Works with Express and Premier editions.
Pick Pipeline & Stages
Choose which Bigin Pipeline new records land in, the starting stage, and how custom fields map to call data.
Marlie Answers & Qualifies
Every inbound call is answered 24/7. Marlie runs your qualification flow and detects deal intent.
Bigin Stays Current
New Contacts and Pipeline records appear in Bigin in real time, ready for your team to take the next step.
Built for Real Scenarios
See how businesses use Marlie + Bigin by Zoho CRM to capture more leads and streamline operations.
Solo Founders & Small Teams
A founder runs sales solo and can't answer every inbound call while also doing the work.
Marlie answers, qualifies, and pushes the lead into Bigin so the founder opens the pipeline to a clean list of warm follow-ups instead of a missed-call log.
Service-Based SMBs
A small services business gets calls during the day and after hours from prospects asking for quotes.
Marlie qualifies service type, location, and urgency, creates a Bigin Pipeline record, and books a quote call on the calendar.
Migrating From A Spreadsheet
A growing business just moved from a spreadsheet to Bigin and needs every lead captured cleanly.
Marlie ensures every phone lead lands in Bigin from day one with consistent fields, source attribution, and notes — no manual entry.
Frequently Asked Questions
Common questions about the Marlie AI + Bigin by Zoho CRM integration.
Which Bigin editions are supported?
Does this require a separate Zoho CRM license?
Can Marlie create records in multiple Pipelines?
Will Marlie create duplicate Contacts in Bigin?
Can Marlie populate Bigin custom fields?
Are call recordings stored in Bigin?
Related Integrations
Marlie AI connects with more than just Bigin by Zoho CRM. Here are a few closely related tools, or browse the full integrations catalog.
Ready to connect Marlie AI with Bigin by Zoho CRM?
Eligible new customers get 14 days free. Add a card at checkout with $0 due today, then place your first real phone test minutes later.
What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
Get set up in minutes
Create your receptionist in 15 minutes and start receiving calls immediately. Try it for 2 weeks risk-free with our money-back guarantee.
