Turn Every Call Into A Bigin Pipeline Move
Marlie AI answers your calls, qualifies leads, and pushes Contacts and Pipeline records into Bigin by Zoho — so your sales pipeline is always current without anyone logging a call manually.
Pipeline-first AI receptionist for Bigin users
Bigin keeps small business sales simple by focusing on the pipeline — not bloated CRM features. The catch is the same as every CRM: it only works if every lead and call actually lands inside it. Phone calls are usually where that breaks down.
Marlie AI fills the gap. Inbound calls are answered, qualified, and pushed into Bigin as Contacts and Pipeline records with stage, source, and notes already filled in. Your team opens Bigin to a clean pipeline that reflects real call activity from the last 24 hours.
What You Get with Marlie + Bigin by Zoho CRM
Everything you need to connect your phone calls with Bigin by Zoho CRM — fully automated, zero manual work.
Auto-Create Contacts
Every inbound caller becomes a Bigin Contact with name, phone, email, and the qualifying data Marlie collected.
Pipeline & Stage Routing
Qualified callers are pushed into the right Bigin Pipeline at the right starting stage based on intent and call outcome.
Call Logging As Activities
Every call is logged as a Bigin activity with summary, transcript, and recording link attached to the Contact.
Custom Field Mapping
Map qualifying answers — service, budget, urgency, source — into Bigin custom fields for clean segmentation and reporting.
Smart Deduplication
Returning callers update existing Bigin Contacts instead of creating duplicates, preserving Pipeline history.
Real-Time Sync
Contacts and Pipeline records appear in Bigin within seconds of the call ending — your team sees movement live.
How It Works
Get up and running with Bigin by Zoho CRM in minutes — no coding required.
Connect Bigin
Authenticate Bigin from the Marlie dashboard via Zoho OAuth. Works with Express and Premier editions.
Pick Pipeline & Stages
Choose which Bigin Pipeline new records land in, the starting stage, and how custom fields map to call data.
Marlie Answers & Qualifies
Every inbound call is answered 24/7. Marlie runs your qualification flow and detects deal intent.
Bigin Stays Current
New Contacts and Pipeline records appear in Bigin in real time, ready for your team to take the next step.
Built for Real Scenarios
See how businesses use Marlie + Bigin by Zoho CRM to capture more leads and streamline operations.
Solo Founders & Small Teams
A founder runs sales solo and can't answer every inbound call while also doing the work.
Marlie answers, qualifies, and pushes the lead into Bigin so the founder opens the pipeline to a clean list of warm follow-ups instead of a missed-call log.
Service-Based SMBs
A small services business gets calls during the day and after hours from prospects asking for quotes.
Marlie qualifies service type, location, and urgency, creates a Bigin Pipeline record, and books a quote call on the calendar.
Migrating From A Spreadsheet
A growing business just moved from a spreadsheet to Bigin and needs every lead captured cleanly.
Marlie ensures every phone lead lands in Bigin from day one with consistent fields, source attribution, and notes — no manual entry.
Frequently Asked Questions
Common questions about the Marlie AI + Bigin by Zoho CRM integration.
Which Bigin editions are supported?
Does this require a separate Zoho CRM license?
Can Marlie create records in multiple Pipelines?
Will Marlie create duplicate Contacts in Bigin?
Can Marlie populate Bigin custom fields?
Are call recordings stored in Bigin?
Other Integrations
Marlie AI connects with more than just Bigin by Zoho CRM. Explore our other integrations.
HubSpot
CRM
Housecall Pro
Field Service
Jobber
Field Service CRM
Google Voice
Phone
OpenPhone
Phone Connectivity
Gmail
Outlook
Google Calendar
Calendar
Calendly
Calendar
Slack
Notifications
Microsoft Teams
Notifications
Discord
Notifications
Telegram
Notifications
Notifications
ServiceTitan
CRM & Data
Google Sheets
CRM & Data
Microsoft Excel
CRM & Data
Shopmonkey
CRM & Data
Buildium
CRM & Data
Shopify
CRM & Data
Zapier
Automation
Stripe
Payments
Square
Payments
Square Appointments
Payments
Salesforce
CRM
Pipedrive
CRM
Zoho CRM
CRM
Follow Up Boss
Real Estate CRM
Close
CRM
Dubsado
CRM
Circle
Community
HoneyBook
CRM
Keap
CRM & Automation
kvCore
Real Estate CRM
17hats
Creative Business CRM
AccuLynx
Field Service CRM
Act!
CRM
Actionstep
Legal CRM
Affinity
CRM
AFrame
Creative Business CRM
AgencyZoom
Insurance CRM
AgentLocator
Real Estate CRM
Agile CRM
CRM
Arbox
Fitness & Studio CRM
Assembly
CRM
Attio
CRM
Autotask
Field Service CRM
Axonaut
Business Management
Bark
Lead Generation
Beacon
Credit Repair CRM
Bitrix24
CRM
BONZO
CRM
BoomTown
Real Estate CRM
Booqable
Business Management
Brivity
Real Estate CRM
BrokerEngine
Mortgage CRM
Builder Prime
Field Service CRM
Bullhorn
Recruitment CRM
Capsule CRM
CRM
CASEpeer
Legal CRM
CINC
Real Estate CRM
Clientify
CRM
Clio
Legal CRM
Cloze
CRM
Compass
Real Estate CRM
ConnectWise Manage
Field Service CRM
Copper
CRM
Credit Repair Cloud
Credit Repair CRM
Curb Hero
Real Estate CRM
Daylite
CRM
DisputeFox
Credit Repair CRM
Dotloop
Real Estate CRM
DripJobs
Field Service CRM
EZLynx
Insurance CRM
FieldPulse
Field Service CRM
Finmo
Mortgage CRM
folk
CRM
Freshsales Classic
CRM
Freshsales Suite
CRM
Gong
Sales Intelligence
Gymdesk
Fitness & Studio CRM
GymMaster
Fitness & Studio CRM
Holded
Business Management
IDX Leads
Real Estate CRM
iHomefinder
Real Estate CRM
Insightly
CRM
Jackrabbit Class
Fitness & Studio CRM
JobAdder
Recruitment CRM
JobNimbus
Field Service CRM
Keystone Academic Solutions
Education CRM
Kommo
CRM
Keller Williams Command
Real Estate CRM
Lasso CRM
Homebuilder CRM
Lawmatics
Legal CRM
LeadSimple
Lead Generation
LeadSquared
CRM
Leap CRM
Field Service CRM
Less Annoying CRM
CRM
Levitate
Customer Communications
Little Green Light
Community & Nonprofit CRM
Lofty
Real Estate CRM
Luxury Presence
Real Estate CRM
MaidCentral
Field Service CRM
Markate
Field Service CRM
MarketSharp
Field Service CRM
Meet Alfred
Customer Communications
Method CRM
CRM
Microsoft Dynamics 365
CRM
mloflo
Mortgage CRM
MOCO
Business Management
Mojo
Customer Communications
Moxie
Customer Communications
My Music Staff
Creative Business CRM
myRealPage
Real Estate CRM
NationBuilder
Community & Nonprofit CRM
NeonCRM
Community & Nonprofit CRM
NetHunt CRM
CRM
NetSuite
Business Management
noCRM.io
CRM
Nutshell
CRM
Odoo CRM
Business Management
Odoo ERP Self Hosted
Business Management
OfficeRnD
Coworking CRM
OnePageCRM
CRM
OrbisX
Field Service CRM
Outseta
Community & Nonprofit CRM
Pipeline CRM
CRM
PracticePanther
Legal CRM
PropertyRadar
Lead Generation
PushPress
Fitness & Studio CRM
Ramsey Pro Portal
Real Estate CRM
Real Geeks
Real Estate CRM
RealScout
Real Estate CRM
Recruit CRM
Recruitment CRM
Redtail CRM
Wealth Management CRM
RepairShopr
Field Service CRM
REsimpli
Lead Generation
respond.io
Customer Communications
Rex
Real Estate CRM
Salesmate
CRM
ServiceM8
Field Service CRM
Sierra Interactive
Real Estate CRM
Spark Membership
Fitness & Studio CRM
Streak
CRM
Studio Pro
Creative Business CRM
SugarAI
CRM
Superchat
Customer Communications
Syncro
Field Service CRM
Teamleader Focus
Business Management
Thryv
CRM
Time To Pet
Pet Care CRM
Tint Wiz
Field Service CRM
Urable
Auto Detailing CRM
vcita
CRM
Virtuous
Community & Nonprofit CRM
Vitally
CRM
VSCO Workspace
Creative Business CRM
Wealthbox
Wealth Management CRM
WellnessLiving
Fitness & Studio CRM
WhatConverts
Lead Generation
Wise Agent
Real Estate CRM
Wodify Core
Fitness & Studio CRM
Zendesk Sell
CRM
Zillow Tech Connect
Lead Generation
Ready to connect Marlie AI with Bigin by Zoho CRM?
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What Our Customers Say
“Marlie has dramatically improved our reservation process, reducing missed calls by 40%.”
“Our takeout orders increased by 25% since implementing Marlie to handle busy call times.”
“Student enrollment is up 30% with Marlie handling after-hours inquiries about our programs.”
“Marlie has become an essential part of our customer service strategy across all our places.”
“The AI voice agents integrate seamlessly with our existing systems, creating a truly omnichannel experience.”
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