Automation & Workflows

Connect Every Call to 5,000+ Apps via Zapier

Marlie AI answers your calls and triggers Zapier workflows automatically — push caller data to any CRM, fire notifications, update spreadsheets, or start any automated process without code.

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One integration to connect Marlie to everything else

Zapier is the world's leading automation platform, connecting over 5,000 apps without code. If there's an app you use that isn't directly integrated with Marlie, Zapier bridges the gap.

Every Marlie call can trigger a Zapier workflow — pushing caller data to your CRM, sending a Slack message, creating a Trello card, adding a row to Airtable, or firing any other action across thousands of connected apps.

What You Get with Marlie + Zapier

Everything you need to connect your phone calls with Zapier — fully automated, zero manual work.

Call Event Triggers

Trigger Zapier workflows on any call event — call completed, lead captured, appointment booked, or urgent call detected.

Rich Data Payloads

Pass full call data to Zapier — caller name, number, intent, summary, transcript, and any custom fields collected.

5,000+ App Connections

Send call data to Salesforce, Pipedrive, Airtable, Notion, Trello, Asana, HubSpot, or any of Zapier's 5,000+ supported apps.

Multi-Step Workflows

Build Zaps with multiple steps — create a CRM contact, send a Slack alert, add a calendar event, and email the lead in a single automated flow.

Conditional Logic

Use Zapier filters and paths to route call data differently based on lead score, urgency, or intent captured by Marlie.

No-Code Setup

Build and modify your call-triggered automations in Zapier's visual editor — no developer or code required.

How It Works

Get up and running with Zapier in minutes — no coding required.

Connect Marlie to Zapier

Add Marlie as a Zapier app and authenticate your account — available in the Zapier app directory.

Choose Your Trigger Event

Select which Marlie call events trigger your Zap — new call completed, lead qualified, appointment booked, and more.

Configure Your Actions

Build a Zap that takes call data and pushes it to any app — CRM, spreadsheet, messaging tool, or project manager.

Automations Fire on Every Call

When Marlie handles a call, the Zapier workflow fires automatically with the call data — no manual steps ever needed.

Built for Real Scenarios

See how businesses use Marlie + Zapier to capture more leads and streamline operations.

CRM Without a Native Integration

Scenario

A company uses Pipedrive as their CRM, which isn't natively integrated with Marlie.

Outcome

A Zap creates a new Pipedrive lead from every Marlie call — name, phone, email, and call notes pushed automatically.

Project Management Integration

Scenario

A service company logs every new client call as a project card in Trello for their operations team.

Outcome

Marlie triggers a Zapier workflow that creates a Trello card with full call context whenever a new client call is completed.

Multi-App Lead Routing

Scenario

Sales leads from calls need to go to HubSpot, the sales Slack channel, and a Google Sheet simultaneously.

Outcome

One Marlie → Zapier trigger fires a multi-step Zap that creates the HubSpot contact, posts to Slack, and appends the Google Sheet row — all in one automated flow.

Frequently Asked Questions

Common questions about the Marlie AI + Zapier integration.

Is Marlie available in the Zapier app directory?

Yes. Marlie is available as a Zapier app. You can find it in the Zapier app directory and authenticate with your Marlie account credentials.

What call events can trigger a Zapier workflow?

Common triggers include: call completed, new lead captured, appointment booked, urgent call flagged, voicemail received, and custom intent detected.

What data is included in the Zapier payload?

Marlie passes caller name, phone number, email (if collected), call date/time, duration, summary, transcript, intent classification, lead score, and any custom fields configured.

Can I use Zapier filters to route calls differently?

Yes. Zapier's filter and path features let you branch your automation based on Marlie data — for example, routing high-score leads to a different CRM pipeline than low-score ones.

Does Zapier have a limit on how many Zaps I can run?

Zapier's limits depend on your Zapier plan (task quotas vary by tier). Marlie triggers count as standard Zapier tasks. See Zapier's pricing page for current task limits.