Insights & Field Notes

Marlie.ai Blog

Discover practical insights on AI, customer service, and the tech that helps businesses run better. Brought to you by the team at Marlie.ai, the leading answering service for small businesses.

7 Unbeatable Contractor Lead Gen Strategies for 2026

January 10, 2026

7 Unbeatable Contractor Lead Gen Strategies for 2026

For contractors, every missed call is a missed opportunity. A potential high-value job, a burst pipe, a broken AC unit, or an emergency lockout, vanishes in seconds. In today's hyper-competitive market, a robust contractor lead gen strategy isn't just about finding new customers; it's about being available the moment they need you. The difference between […]

contractor lead gencontractor marketinghome services leadsHVAC leads

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How to Use Call Forwarding to Grow Your Business

January 9, 2026

How to Use Call Forwarding to Grow Your Business

Staring at a missed call notification feels like watching a customer walk right out the door. It’s a modern business frustration, but a solvable one. Learning how to use call forwarding is your best bet for making sure you catch every single opportunity by automatically sending calls from one number to another. It’s the simplest […]

business phone systemcall forwardinghow to use call forwardingmissed calls

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What Is an Answering Service Company and How Does It Work

January 8, 2026

What Is an Answering Service Company and How Does It Work

An answering service company is basically a remote receptionist for your business. It’s there to make sure every single call gets answered professionally, even when you can't get to the phone. Think of it as an extension of your team, one that's dedicated to grabbing leads and helping customers 24/7. They stop missed calls from […]

ai phone assistantanswering service companybusiness communicationcall center services

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Guide to answering service for real estate: Never miss a lead

January 7, 2026

Guide to answering service for real estate: Never miss a lead

Think about the last time you were in the middle of something important. Maybe you were walking a client through a final inspection, negotiating a tough offer, or just trying to grab lunch between showings. Your phone buzzes. Unknown number. What do you do? Do you interrupt the client right in front of you, potentially […]

AI for realtorsproperty management callsreal estate answering servicereal estate virtual receptionist

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How Much Does a Personal Assistant Cost an Updated Pricing Guide

January 6, 2026

How Much Does a Personal Assistant Cost an Updated Pricing Guide

So, how much does a personal assistant actually cost? The short answer is anywhere from $15 to $75 an hour for a human, or as little as $0.25 a minute for an AI solution. The long answer? It depends entirely on what you're looking for, where they're located, and what you need them to do. […]

ai assistant costhiring a personal assistantpersonal assistant costvirtual assistant pricing
8 Voicemail Examples for Business That Drive Results in 2026

January 5, 2026

8 Voicemail Examples for Business That Drive Results in 2026

Every missed call isn't just a missed conversation; it's a potential missed opportunity. In a world where a staggering 85% of callers who reach a voicemail won't call back, a generic "Please leave a message" is a liability. This outdated approach creates friction, frustrates customers, and quietly pushes revenue directly to your competitors. An ineffective […]

ai phone assistantbusiness voicemail scriptprofessional voicemail greetingvoicemail examples for business

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8 Powerful Business Phone Greetings That Work in 2026

January 4, 2026

8 Powerful Business Phone Greetings That Work in 2026

The first 15 seconds of a phone call can define a customer relationship, yet most businesses settle for a generic "hello." This approach wastes a critical opportunity. A strategically crafted opening does more than just answer the phone; it immediately sets the tone, manages expectations, and starts solving the customer's problem. A powerful business phone […]

ai phone assistantbusiness phone greetingscall handlingprofessional greetings

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The Definitive Guide to Phone Answering for Small Business

January 3, 2026

The Definitive Guide to Phone Answering for Small Business

When we talk about "phone answering for a small business," we're really talking about how you handle inbound calls so you can capture leads, help customers, and just run your shop efficiently—all without the hefty price tag of a full-time receptionist. For most small businesses, this usually means leaning on a live answering service, a […]

ai phone assistantcall managementphone answering for small businesssmall business calls

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A Guide to Virtual Medical Reception Services for Modern Clinics

January 2, 2026

A Guide to Virtual Medical Reception Services for Modern Clinics

So, what exactly is a virtual medical reception? Think of it as an intelligent, automated system that’s always on, managing all your clinic's incoming patient communications, 24/7. It’s essentially an AI-powered front desk that answers calls the moment they come in, schedules appointments, and handles all the routine questions that used to tie up your […]

clinic administrationhealthcare AIpatient engagementpractice management

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Real Estate Answering Service: Capture More Leads and Convert Faster

January 1, 2026

Real Estate Answering Service: Capture More Leads and Convert Faster

Picture this: you're right in the middle of a career-defining showing, guiding your clients through their potential dream home, and your phone just won't stop buzzing. New leads, current clients, another agent—they all need you right now. A real estate answering service is your secret weapon here. It’s like having a dedicated receptionist on call […]

lead captureproperty managementreal estate AIreal estate answering service

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A Small Business Guide on How to Improve First Call Resolution

December 31, 2025

A Small Business Guide on How to Improve First Call Resolution

To really boost your first call resolution, the goal is simple: solve the customer's problem the first time they contact you. No follow-ups needed. This means giving your team the tools, knowledge, and authority to get things done right away. For any service business, getting this right means happier customers and lower costs. Understanding First […]

ai phone assistantcall center metricscustomer service tipsfirst call resolution

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A Guide to Automated Phone Calls for Modern Businesses

December 30, 2025

A Guide to Automated Phone Calls for Modern Businesses

When someone says "automated phone call," what's the first thing that pops into your head? Probably the relentless spam calls we all get. It's a fair assumption. Americans are now hammered with an average of 2.56 billion robocalls every single month—a staggering figure that's hit a six-year high. For a small business owner, whether you're […]

AI phone answeringautomated phone callsbusiness communicationIVR systems

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Boost Revenue with after hours answering services: 24/7 Lead Capture

December 29, 2025

Boost Revenue with after hours answering services: 24/7 Lead Capture

An after-hours answering service is your secret weapon for making sure your business never truly closes. It's a strategic move to get 24/7 phone coverage, catching leads, handling urgent calls, and offering support long after your team has gone home for the day. Think of it as your virtual frontline, making sure every single opportunity […]

24/7 lead captureafter hours answering servicesai phone assistantsmall business calls

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Phone Answering Service for Small Business: A Practical Guide

December 28, 2025

Phone Answering Service for Small Business: A Practical Guide

When your business phone rings, it’s not just a noise—it’s the sound of pure opportunity. But when that ring goes unanswered, it’s the sound of money walking out the door, a customer getting frustrated, and a competitor gaining ground. Think of a phone answering service for small business as your frontline defense, making sure every […]

AI phone answeringcustomer communicationphone answering service for small businesssmall business operations

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A Guide to HVAC Business Management Software

December 27, 2025

A Guide to HVAC Business Management Software

If you're running an HVAC business, you know the drill. It's a constant juggle of dispatching techs, managing schedules, chasing invoices, and keeping customers happy. HVAC business management software is designed to be the central nervous system for your entire operation, pulling everything out of scattered spreadsheets and messy paper piles into one clean, digital […]

contractor softwarefield service managementhvac business management softwarehvac crm software

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What IVR Meaning in Call Center Operations Is and Why It Matters

December 26, 2025

What IVR Meaning in Call Center Operations Is and Why It Matters

Ever called your bank and been greeted by a recorded voice asking you to "Press 1 for account balances" or "say 'customer service' to speak with a representative"? You've just used an Interactive Voice Response system, or IVR. Think of it as an automated front desk for your phone system. It's the technology that greets […]

ai phone assistantcall center automationcustomer service techinteractive voice response

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How can ai be used in a restaurant: Boost efficiency personalize service profit

December 25, 2025

How can ai be used in a restaurant: Boost efficiency personalize service profit

Imagine having a sous chef who never sleeps. One who flawlessly tracks every last onion, predicts your busiest nights, and even helps personalize your regulars' favorite orders. That’s the reality of how AI can be used in a restaurant. This isn't some far-off, futuristic concept anymore—it's about practical tools you can use today to make […]

ai in food servicehospitality technologyhow can ai be used in a restaurantrestaurant ai

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Top Strategies for call in script: 10 Industry Examples to Book More Jobs

December 24, 2025

Top Strategies for call in script: 10 Industry Examples to Book More Jobs

First impressions are critical, and for many businesses, the first point of contact is still the telephone. A single inbound call can be the difference between a booked appointment and a lost customer, a resolved issue and a negative review. This is where a well-crafted call in script becomes more than just a guide; it’s […]

ai phone assistantcall in scriptcustomer service scriptsinbound call handling

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Essential: measuring customer experience and turning insights into growth

December 23, 2025

Essential: measuring customer experience and turning insights into growth

Measuring customer experience isn't just about collecting feedback. It’s about turning feelings and interactions into hard data—numbers that tell you the real story about the health of your customer relationships. Think of it as translating conversations into a dashboard that can predict the future success of your business. This process is absolutely vital for spotting […]

customer loyaltycustomer satisfactionCX metricsmeasuring customer experience

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Your Guide to a Virtual Office Telephone Service

December 22, 2025

Your Guide to a Virtual Office Telephone Service

Ever heard of a virtual office telephone service? It's essentially a cloud-based phone system that gives your business a professional, centralized phone presence without being chained to a physical office. It works using Voice over IP (VoIP) technology, which lets you take and make calls from pretty much any device with an internet connection—your laptop, […]

business phone systemremote work toolssmb communicationsvirtual office telephone service

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A Modern Playbook for Lawyer Lead Generation

December 17, 2025

A Modern Playbook for Lawyer Lead Generation

Discover a complete lawyer lead generation system. Learn actionable strategies for SEO, PPC, referrals, and AI to attract, capture, and convert more clients.

attorney advertisinglaw firm marketinglawyer lead generationlegal marketing

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